WHAT WERE THEY THINKING? BMW Ad Banned In The UK For Being Too Sporty

WHAT WERE THEY THINKING? BMW Ad Banned In The UK For Being Too Sporty

A BMW TV advert for the company’s xDrive four-wheel drive system has been banned in its current form on UK television, after the Advertising Standards Authority (ASA) said it “condoned faster, dangerous and irresponsible driving”.

The minute-long ad (above) shows a variety of xDrive-equipped BMWs being driven off-road on snow and mud, and also contains footage of models being driven on the road in wet weather conditions.



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llaroollaroo - 5/11/2018 11:23:49 AM
+5 Boost
And If a LandRover was climbing a cliff that would be ok ? Forgot, LR is British !


valhallakeyvalhallakey - 5/11/2018 3:10:01 PM
+4 Boost
That is ridiculous. Nothing wrong with the ad. People are stupid but normally not stupid enough to decide how to drive based on a commercial they saw.


dumpstydumpsty - 5/11/2018 3:20:21 PM
+3 Boost
Agreed. But that's basically what the UK govt is saying - people are stupid & will try to drive like they saw on TV. Crazy.

Thats a well made ad. The BMW's are being driven in a controlled manner on trails & roads. No drifting or sliding or other types of hoonage being performed.


MDarringerMDarringer - 5/11/2018 3:38:00 PM
+1 Boost
The nanny state nirvana of the Alt Left rears its ugly ass in the UK yet again.


zliveszlives - 5/11/2018 5:37:15 PM
+3 Boost
i think the ad was banned because there were kids in there engaged in dangerous activities.... fun==danger


Tiberius1701ATiberius1701A - 5/11/2018 5:46:56 PM
+2 Boost
The Public are Idiots


(Cut to two twin-set-and-pearls ladies, Mrs Elizabeth III and Mrs Mock Tudor. They are in a sitting room with vulgar furnishings. By the TV, which they are watching, stands a small Arab boy. He has electrodes fixed to him and wires stretching from a control box held by Mrs Elizabeth III. They are watching the tramps.)

Mrs Mock Tudor: (Graham) Bloody repeats!

(She presses the switch. The arab boy flinches with pain and turns and switches of the TV set.)

Mrs Elizabeth III: (Terry J.) Yes, repeats or war films. It really makes you want to micturate.

Mrs Mock Tudor: People on television treat the general public like idiots.

Mrs Elizabeth III: Well we are idiots.

Mrs Mock Tudor: Oh no we are not!

Mrs Elizabeth III: Well I am.

Mrs Mock Tudor: How do you know you're an idiot?

Mrs Elizabeth III: Oh, I can show you!

Mrs Mock Tudor: How?

Mrs Elizabeth III: Look!

(Cut to Mrs Elizabeth III coming out of the front door in a fairly well-to-do mock Tudor detached house in its own grounds. She runs headlong into a tree opposite the front door. Repeat a few times. Then she rushes into a field, digs a hole three feet deep and stands in it. Cut to her standing beside a letter box. She straps on a long false nose and pokes it through the letter box. She drinks a delicate cup of tea at a posh café and eats the whole cup. Cut to her nailing something to a lorry. The lorry starts off to reveal that she had been nailing herself to the lorry. She is dragged away. Cut to TV planners at a window, watching Mrs Elizabeth III doing silly things in a car park below them. She has a cream bun hanging from a long stick which comes out of her hat. She walks along strangely.)


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