Toyota CEO Claims Company Is In A Life Or Death Struggle

That’s the zealous new cost-cutting mantra coming straight from Akio Toyoda, as Toyota Motor Corp. prepares for a new round of belt tightening — even as it books record profit.

The president’s warning? Today’s good times won’t last if every corner of the company doesn’t help save money to build a war chest for investing in the future, he says.

malba2367 - 5/14/2018 10:57:54 AM

+5 Boost

There are lots of huge changes coming to this industry in the next 10-15 years. It speaks volumes of the huge challenges lying ahead for all automakers if Toyota is worried...

CarCrazedinCali - 5/15/2018 5:07:42 PM

+1 Boost

so what do you drive?

MDarringer - 5/14/2018 4:16:03 PM

0 Boost

Toyota's #1 challenge is to make EV affordable, 300 mile range, recharge as fast as a fill up, and no price penalty vs ICE. Cutting redundant cars--Toyota has a lot of them--would reduce expenses that would free up more money for research.

PUGPROUD - 5/14/2018 6:23:08 PM

-1 Boost

CEO should be projecting a more uplifting message to his troops and the market.

MDarringer - 5/14/2018 9:20:26 PM

-1 Boost

If you know about Japanese culture, you realize his stance is very bushido.

MrEE - 5/14/2018 7:42:03 PM

+2 Boost

As hybrid and EV sales grow margin goes down. Electronic features look to be a big influencer going forward and developing differentiated features will be a challenge for all.

carloslassiter - 5/14/2018 9:08:58 PM

+3 Boost

CEO should be projecting a more uplifting message to his troops and the market.
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Remind us which auto company you are CEO of?

PUGPROUD - 5/15/2018 8:20:42 AM

-1 Boost

While never an auto CEO myself I have met one on one with over 100 CEO's and from this experience can attest that CEO's that are optimistic, sincere and project a vision of success that inspires his employees are far more successful than those that dwell on the downside to motivate the troops.

LexSucks - 5/15/2018 4:26:30 PM

+1 Boost

Lame boring cars can only take you so far. Toyota should only just make the Yaris and Priuses. Cheap micro cars are Toyota's future. A Japanese version of TATA motors so to say.

skytop - 5/16/2018 9:14:49 AM

+1 Boost

Lop off one of the four tires to save money. Who is Toyota kidding. Their pricing is sky high and they are still crying.

knowitall1985 - 5/19/2018 12:13:35 PM

+1 Boost

The greatest car company on earth....