Jeep's CEO Lays Out The Company's Five-year Plan — Are You OPTIMISTIC or PESSIMISTIC About What's To Come?

In today's big-time announcement, the company laid out plans for the next five years. Assuming the Jeep brand doesn't get sold off, it sounds pretty interesting.

We'll see though.

According to reports, Jeep will be introducing two models each year until 2022. This will include vehicles such as the much rumored about Grand Wagoneer, a Wrangler pick up truck and four all-new, electric sport-utility vehicles. In addition, a "baby" Jeep will appear beneath the Renegade, which is a bit of a surprise because we can't imagine a smaller Jeep than the currently existing Renegade.

And, hold onto your hats. That's because two all-new sub-brands will be launched to join the Trailhawk and Trackhawk. To give you a taste, the company revealed one of the sub-brands: Desert Hawk. These will be modified vehicles focused on high-speed sand performance. The second one has yet to be named but will be focused on urban environments.

Perhaps that's where electrification will come into the picture?

Get a better idea of what's coming down the 'pike via the image below.

Do YOU dig what Fiat Chrysler Automobiles' Jeep division is up to? What would YOU change?

MDarringer - 6/1/2018 9:23:39 PM

-2 Boost

If FCA's plans for product have fallen through so many times due to lack of funding for projects, why should we believe that anything has changed?

And even if all the Jeep products come through, they will be going into a saturated market.

This is just Sergio tidying things up before a sale.

garysandiego - 6/1/2018 10:52:47 PM

+3 Boost

What gets me is the implication that they can sell basically the same Chrysler 300 for 17+ years. Thus, I don't think this is a serious plan. Probably window dressing in hopes of attracting a buyer.

MDarringer - 6/1/2018 11:20:04 PM

-1 Boost

To a buyer it's signaling:

Jeep and Ram are hot as hell and want them.

Fiat, Chrysler, and Dodge are not going to be an ongoing engineering commitment.

Maserati and Alfa are there to see if you're dumb enough to believe they are worth something.

TomM - 6/2/2018 8:27:16 AM

+2 Boost

This is a clear bet that Oil prices remain stable - something that is not so sure right now. IN addition - it also essentially eliminates emerging markets - where FIAT once dominated around the world.

I agree - this is clearly an attempt to sell the company -

carloslassiter - 6/2/2018 10:11:00 AM

+1 Boost

Maserati and Alfa are there to see if you're dumb enough to believe they are worth something.
--------------------------------------------------------------------------
Let me guess - you'd prefer a Kia?

MDarringer - 6/2/2018 10:47:42 AM

-2 Boost

@carlosasshatter You're being illogical.

Qporte failed to get the market share Maserati needed in that segment.
Ghibli failed to get the market share Maserati needed in that segment.
Levante failed to get the market share Maserati needed in that segment.

The above are all riding on the old and outdated LX chassis.

Giulia failed to get the market share Alfa-Romeo needed in that segment.
Stelvio failed to get the market share Alfa-Romeo needed in that segment.

So Maserati represents outdated vehicles that will require billions of dollars to attempt to revitalize should a suitor be found.

Alfa-Romeo represents supposedly new vehicles that have failed on introduction to make inroads into the premium market with any real volume. Thus Alfa-Romeo represents billions of dollars in investment to figure out how to revitalize the revitalization.

The two brands are worthless.

malba2367 - 6/2/2018 5:50:27 PM

+2 Boost

It will take time to establish Alfa, probably 3-4 generations of great product. Alfa Romeo (somewhat like Cadillac) is a storied brand which has suffered years of neglect. It all depends on whether or not FCA can generate the resources to build the brand. Their best shot at success at this point is to move most of Fiat production to Asia to build low cost cars and to establish Jeep as a global brand that is on the more premium side of the mass market with a full complement of SUVs (which is what their plan shows). The big if is whether or not they can move Fiat production to Asia...moving some Jeep and promises of all future Alfa production may sway the Italian government to play ball.

MDarringer - 6/2/2018 7:17:22 PM

-3 Boost

Even if that is true for Alfa, their first generation is a sales failure which then puts the onus on the 2nd generation to do what the first didn't.

greGARYous1 - 6/3/2018 12:09:26 PM

+2 Boost

This grand plan seems to be predicting a NO competition future n the market is all for FCA.... Not!!!

Ford will conti ur to be the leader in trucks n New SD could break 1000 ft lbs torque before Ram. New Ranger will take the lead in mid size truck mkt with Raptor versions. New Family of Bronco (Raptor) suvs will give Jeep competition it has never seen n steal the growth mkt FCA thinks they will get.

FCA is weakest automaker in electric n autonomous capabilities... Predictions r dreams!!!

Ram TRX will be too heavy for serious off roading... Watch the frame bend n break!!
Raptor is much lighter shorter wheelbase n HS reinforced steel frame!!!
Ford has new 7.3L V8 with good ole pushed torque ready for use in SD n supercharged for Raptor.... Its called Competition!!!

FCAs plan is a dream....!!

MDarringer - 6/3/2018 12:29:32 PM

-2 Boost

I absolutely concur. Now factor in that the "all new" Wrangler isn't a clean sheet but rather a heavily massaged old Wrangler. The "all new" Ram is far from all new as well. There's no money in the kitty to do things right but Sergio is going after supposedly profitable premium cars instead of mainstream models.

FCA should have cut a deal with Mazda for cars and crossovers.

mini22 - 6/4/2018 2:50:17 PM

+2 Boost

Probably so. In essence that what Ford did years ago when it owned Volvo and had partnered with Mazda. It simply took those platforms and put a Ford body on them. Seems to me since FCA is already sharing a platform with the 124/Miata why they could not expand that with Mazda 3, CX3, CX5 and CX9.They could still use there own engines could have cut development cost by a "huge" amount. Further they probably could have still charged higher prices for Alfa anyway. I found it interesting that Sergio did not pull Fiat from the US market. But I've come to the conclusion he is a strange dude. I mean he keeps Lancia alive in Italy selling just the Ypsilon(4dr Fiat 500). Maybe he needed to make sure that the Jeep Renegade Factory in Italy is kept at full capacity through a deal with the Italian government.

MDarringer - 6/4/2018 3:07:31 PM

0 Boost

Using the Mazdas as Chryslers (one body skin) and Alfa-Romeos (different body skin with turbos and say 15% more cost than the equivalent Chrysler) would have been brilliant especially for Mazda that is very much at a crisis point of being able to maintain itself as an independent company. That strategy would allow Maserati to be RWD and go after BMW/Mercedes.