With Apple And Android Now Handling In Dash Navigation Is There A Need For The Factory NAV Option?

of course there's a need for manufacturer equipped non-cellular based navigation!

No and $2500-3500 for a "Tech Package" is ridiculous especially when it takes 15 minutes to enter an address. Save the $$$ for nicer leather or sport exhaust.

I thought everyone used Waze?

NO!! I have never used mine, I usually use Waze or Google maps on my iPhone.

Unless I'm in a totally unknown place, I always know where I'm going so I rarely use any nav stuff.

As long as the vehicle has a reasonably sized screen, even without nav, then I could see the factory units falling out of favor. If it wasn't so ridiculously expensive to update the maps on in-car units, it might be more attractive. But since the maps available on the phone are always more up to date than the car maps, it's a tough sell.

Also, don't forget that with some mapping programs on the phone you can download the map while at home on your WI-FI and don't have to use your data while driving.

Since I got my new car with Android Auto and Waze, I have not used the factory nav. Waze is far superior with traffic and police alerts.

Unless I'm in a totally unknown place, I always know where I'm going so I rarely use any nav stuff.
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What a shock. We all figured you for a world traveler who has experienced many different cultures, and not just some yahoo from SoCal who lives in a tiny bubble.

Actually - even though I spend a lot of time in cars - I also use a NAV very infrequently - I find it much easier to plan ahead and get directions before I leave - although I have used it to when traffic became a problem a few times. THe Nav on my Chrysler Min-Van - has probably never been used after two years. I use it basically for trips I have been regularly making for dozens of years - and I do not even need a map (Paper - what's that) in the car although I do still have a Road Atlas in every car I buy too.

I would miss the integration with my HUD

I haven't used my factory Nav in 2 years. I use WAZE. Takes 30 seconds to enter a destination versus sometimes over a minute with the clunky factory interface. The map data is always current and I get real-time alerts. It's no contest.