Porsche Releases First Teaser Of Upcoming Taycan

After announcing that the Mission E, Porsche’s first all-electric vehicle, is becoming the Taycan when going into production, the German automaker has now released the first teaser images of the upcoming all-electric sedan.

As we have been analyzing Porsche’s early marketing of the Mission E since the launch of the concept vehicle in 2015, we have been saying that the automaker seems to be positioning the vehicle as being a “real Porsche” and claiming that it is going to be the first electric vehicle to “have a soul.”


Read Article

MDarringer - 6/14/2018 1:51:35 PM

+1 Boost

I died laughing when the video focused on the emblem. THAT is what people want. Put the emblem on an Up and people would buy it.

TheSteve - 6/14/2018 3:52:07 PM

+2 Boost

I'm curious to learn whether it'll be a game-changer, or an "also ran."

MDarringer - 6/14/2018 4:32:55 PM

0 Boost

I predict game changer. The problem is that they are likely to price it in the stratosphere rather than pricing it for volume.

runninglogan1 - 6/14/2018 10:13:53 PM

+3 Boost

It's going to start at 85k. Not much more than a base Model S. Certainly not in the stratosphere.

Doubt Tesla sales will take a hit. There's room for both.

MDarringer - 6/14/2018 10:47:25 PM

0 Boost

Legit question: Where did you get the $85K price?

SanJoseDriver - 6/15/2018 3:38:11 AM

+2 Boost

Don't think the official prices have been announced yet ($75-85k is expected), but I would believe in true Porsche fashion the base model will be bare bones. $15-25k is going to be practically mandatory over base.

DinduNuffin - 6/18/2018 9:10:06 AM

+1 Boost

One checked box will immediately put it at $120k!

TomM - 6/15/2018 12:53:34 AM

+2 Boost

Gee - another UNPRONOUNCEABLE name from a VW brands - JUST what they need to further sales in the USA. Is it really that hard to come up with a name for a car that implies technology and leadership - rather than nonsense.

Question - How many people are going to call it "TAKEN"

SanJoseDriver - 6/15/2018 3:39:17 AM

+2 Boost

The shape looks really interesting. Can't wait to see the final car and hope it lives up to the Mission E prototype.

TheSteve - 6/15/2018 11:12:41 PM

+2 Boost

My hope is that Porsche, Mercedes, BMW, and the rest don't get greedy and price themselves into oblivion. If they put up their own products with a range and price tag that's comparable to an equivalent Tesla, we'll have some serious EV traction, and a sweating Tesla.

Interesting times ahead.

SanJoseDriver - 6/19/2018 3:04:26 PM

+1 Boost

Competition is a good thing, hope that is exactly what happens.