Volkswagen Ends Authoritative Rule - Hands Control To Brands

Volkswagen AG is handing responsibility for managing regions to its different brands as part of a broader strategic overhaul to decentralize power at the automaker. <p>CEO Herbert Diess, who took over in April, has embarked on a shake-up of the corporate structure at the company to slim down VW and boost its brands.</p> <p>"We are spreading responsibility across several shoulders, we are making Volkswagen faster, leaner and more efficient," Diess said in a statement on Friday.</p>
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MDarringer - 6/22/2018 11:34:06 AM

+1 Boost

So their plan for overcoming stasis is to plunge the company into chaos?

I'd sharply define SEAT, Skoda, and VW and eliminate the overlap and badge engineering with specific desirable products given exclusively to the single brand. Sure, everything can be MQB, but no overlap.

SEAT should be VWAG's Subaru.
Skoda should be their value/mainstream brand but non-hybrid, non-EV.
VW should be their mainstream hybrid/EV brand with ZERO overlap with Audi.

TheSteve - 6/22/2018 7:01:31 PM

+2 Boost

Call me skeptical. VW has ruled by intimidation and fear for decades. It's their way. Investigations subsequent to Dieselgate discovered this. Years after Dieselgate, years after VW PR says "we've changed our ways," independent reports and investigators still note that Old School VW persists.

MDarringer - 6/22/2018 11:03:17 PM

+2 Boost

VWAG is the new Old GM. Too monolithic. Too many overlapping/badge engineered brands. Not much of what they make is class leading in any way. Not much innovation.

PUGPROUD - 6/23/2018 7:50:13 AM

+2 Boost

Germans not being authoritarian...what could possibly go wrong?