Nissan Gets Cold Feet And Bails On Small Car Joint Effort With Mercedes

Nissan has suspended the jointly developed compact luxury car project between its Infiniti luxury brand and Daimler. According to Automotive News Europe, a slowdown in the US market for luxury cars coupled with luxury SUV and crossover sales surging at the expense of sedans are the reasons for suspension. Why continue developing something when it may not ultimately be a strong seller? Nissan is adamant it’s still committed to working with the German automaker on future vehicles, although details are nonexistent at this time.
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mre30 - 7/10/2018 11:57:16 AM

+5 Boost

Translation - Nissan didn't want to pay for it.

MDarringer - 7/10/2018 4:13:51 PM

-1 Boost

Nissan wasn't paying for it anyway. The CLA is largely a Renault Megane with a different body.

If anything, this could be Nissan wisely losing faith of Infiniti which is not a viable brand to begin with.

cidflekken - 7/10/2018 1:04:57 PM

+1 Boost

Just proves that Mercedes does not view Infiniti as a threat with these joint ventures or proposed joint ventures in the luxury realm.

carloslassiter - 7/10/2018 1:25:55 PM

+4 Boost

Better translation: There's no business case for it.

222max - 7/10/2018 2:51:20 PM

+3 Boost

Pretty much this and that's all there is to it.

countguy - 7/10/2018 3:16:46 PM

+3 Boost

Smart

skytop - 7/10/2018 8:34:34 PM

0 Boost

Nissan and Infinity sales are falling. There is good reason for their losses since they fell well behind the curve.

MDarringer - 7/10/2018 9:37:39 PM

-1 Boost

I'm just waiting for the VC engines to explode because with Nissan quality, they will.

MrEE - 7/12/2018 7:32:21 PM

+1 Boost

Wasn't this reported like 6 mos ago, at that time the MB platform was too expensive.