WHICH Auto Sales Strategy Is Better? GM's Focus On HUGE Incentives Or Ford's Intent To Deliver The BEST Possible Product?

Again with Agent 00R's insistence on bashing GM. From what I have read GM's incentives are slightly less than Ford's and their ATP is higher. If Ford is focused on intent to deliver the best possible product then why is their sedan lineup ancient. The Continental was hardly an effort to put the best possible product out there. The Cadillac CT6 is RWD drive on a bespoke platform and needs some improvements, but is worlds better than the Continental.

Indeed, this is a ridiculous and asinine post.

There is no difference in the incentives that GM and Ford put out.

Products are similarly middle of the road Fusion/Continental versus Malibu/Lacrosse.

The Continental and the CT6 are dismal failures in the market. Both are priced--minimum--25% too high.

I'm seeing parity. I believe Ford intends to deliver great products, but there is really no greatness difference between a Mustang/Camaro, Explorer/Traverse, Fusion/Malibu, F150/Silverado, Fiesta/Sonic and so on.

GM should have launched the CT6 with a V-8 and a more interesting interior. Big American car heritage which they should play up as their heritage (as they do in China) have V-8s. Their top tier competition has V-8s. They will have one this fall as well as one additional upgrades, but introducing with a 4 cyl was a fail. I wanted the CT6 to be a success. Was disappointed.

The CT6 should have (1) replaced the CT6, (2) been called Elmiraj, and (3) been available with a V8 and goodies for a very advantageous price.

Cadillac has to buy market share. They CANNOT do that while demanding Mercedes prices.

Similarly, had Ford used the Continental to replace the MKZ--both are Fusions anyway--the Continental would have been a better seller.

The CT5 needs to be priced like an ATS with tons of goodies and maybe be called Seville to have even a remote shot.

In the premium wars, I think Ford has a better idea (pun intended) of what to do with Lincoln than GM has with Cadillac. The quicker that Cadillac gets on the Lincoln page with standout styling and names the better.

The ONLY saving grace of the Continental/CT6 failures is the customer group that loves their cars and are very satisfied with them. On that both companies won.

I truly enjoyed the Continental I had for 6 months. It was supremely comfortable, but it was a full-boat $70K machine that would make sense at $50K. When you can see Fusion interior bits in a $70K car that's a bit asinine.

YOU basis for the argument is nonsense.

Over the years - GM has supplied Transmissions to ROlls, Bentley, Bmw, Peugeot, Fiat - and Suzuki- Delko Air Conditioner Compressors to Rolls, Bentley, Bmw, Mercedes, and a host of other European makers - and the same with the Delco Alternators as well. IT has been a leader in producing advanced product for car for decades. Ford's best Automatic Trans is a co-product of an agreement with - AHA - GM.

The claim that GM uses more Incentives is nonsense- they actually use Slightly less than Ford - and the Claim that Ford makes a better product is the biggest laugh. Compare the last Ford Taurus to the Chevrolet Impala - or the Advanced Platform CT6 - to the Continental - and certainly the CTS is leagues ahead of the Lincoln MKZ.

Certainly Nothing FORD has competes with the Corvette in its price range - there are few cars that do that from ANY manufacturer.

Are you smoking something - or are you making up your own "facts" like Boris Trump does? Support your statement with facts. You can't do that about the incentives - you are just plain wrong about that one.

Uh oh! TomM is off his Aricept and is hitting the Jack Daniels rather early today.

If I hear „incentives“ or „discount“ early on I am out.

Yes, because saving money is always a turn off.