TEASED! Which All-new, Ford SUV/Truck Has YOUR Interest? Escape? Explorer? Bronco? Baby Bronco?

The four to-be-unveiled products will be big volume for Ford. The baby Bronco could easily sell as well as the Focus--not hard--but if it's a hit, could sell as much as the Fiesta as well. If the Bronco is done well, it could easily supplant the Fusion's volume. But here's the catch. Let's say that's true. All they will have accomplished overall sales remaining flat.

Why isn't the Fusion being reimagined into the every person's PHEV and EV vehicle?

None - Ford today only makes one vehicle that I would car to buy - the New GT. While there are some Mustangs that have competitive performance - I am not into spending todays money for a car that looks so much like my 1967 Fastback. And as far as trucks - I would prefer mine to have some version of the small block Chevy V-8 engine instead of some Turbo V-6. In the past - Turbo engines reliability was simply not close to a naturally aspirated one - especially when called on for power to Haul things.

The biggest mistake FORD made since the big recession - was FORD ONE. Deciding that Americans should accept being shoe-horned into cars designed for the European Market was a complete disaster - and actually probably the reason why more people bought Crossovers and SUVs - which had more room. WHen Chevy came out with the "smaller" Malibu - it sat on dealers lots until they offered huge incentives - although it was european sized.

First of all it was "One Ford" and that strategy SAVED Ford from bankruptcy, so calling it a mistake is asinine.

These four vehicles--with the exception of the Kuga/Escape--are heavily targeted at the American audience.

Wasn't "One Ford" Mullaly's strategy?

@Deutschland It was indeed Mulally's strategy and it functioned brilliantly. The stumbling leadership AFTER Mulally is what has Ford in dire straits at the moment. Mulally wasn't all "One Ford" as he way very much championed the marketing of the Mustang and the F150 which are as American-centric as they can be. Mulally would have been all over the new Explorer, new Bronco, and the Maverick (rumored name for the baby Bronco) because, contrary to some people's idiocy, One Ford was not about forcing people into European cars. It was about not duplicating design effort where two cars were similar but unrelated (i.e. American Focus versus Euro Focus, Fusion I versus Mondeo, Escape vs Kuga, E vans vs Transit).

Your posts are pure nonsense. What saved Ford from Bankruptcy was them Borrowing money USING the FORD LOGO as part of the collateral - just before the collapse. Clearly they made NO money selling cars overall in those years - and if the F150 was not as popular as it has been - they would be out of business now.

THere were only so many people who would buy the smaller european sized cars -and few of them bought into it by buying again. Worse - rather than keeping the Fusion - which at least is competitive in its class - they kept the Focus - which isn't in the USA.

@Deutschland pay no attention to TomM.

These vehicles will do very well for Ford. The Escape and ecosport will be big hits in Europe, the Escape will grow a little and have a third row to hit the sweet spot in the overseas markets. If the Aviator is any hint of the upcoming Explorer then that will be a huge hit as well. Bronco/Baby Bronco will do well if they maintain the rugged off road capabilities...no need for more crossovers when they already have Escape/Explorer. Expedition is a tough market...GM owns this market and Ford has barely made a dent even with a very superior product vs the current GM offerings. GM isn't going to let their cash cows be attacked, the next models will have the IRS and better packaging so Expedition will have a tough road ahead.

I believe all 4 will do well and grow market share for Ford because Bronco n baby Bronco are net New markets.

I'm most interested in the Bronco Raptor with hipo 2.7 v6...!

@Darringer

I recall reading that he had Ford's Europe design studio design the Escape. I thought Alan's mindset was basically realizing the Europeans were having a lot of success in the United States and basically attempting to tap into it. I didn't think he was necessarily pushing one size fits all.


I would also point out that to some degree Mercedes employed this strategy when they rebranded the Sprinter as a Dodge. I realize it was too a much lesser extend.

I guess to Tom's point maybe they needed to implement another strategy to succeed this one and they didn't do it quick enough. In essence "One Ford" got them off the mat and worked but they didn't realize the shelf life of it.

The Fiesta and the Focus were quick adaptations for the US market. The American Escape was replaced with a hastily updated Kuga.

One Ford had NOTHING to do with tapping into some European aura BS. It was literally...

If you have an Aspire that is similar in size and function to the Fiesta but shares nothing in common, why do you have two different cars?

If you have Fusion that is similar in size and function to the Mondeo but shares nothing in common, why do you have two different cars?

If you have Focus that is similar in size and function to the European Focus but shares nothing in common because the European one is a generation newer, why do you have two different cars?

If you have American cargo vans that are class trailing but European vans that are worlds better, why do you have two different vans?

When Mullaly got Ford there was tremendous duplication of effort. His One Ford was to harmonize squandered money and engineering time into one fluid strategy.

Tom is literally and figuratively full of crap. He prattles on with his opinion and calls it fact. He's an addlepated old man.

As for One Ford having run its course, BS! sedans have been dead in Europe far longer than in the USA. Crossovers are big money in Europe as in the USA and China. This One Ford is still viable.

What is not viable is Ford's current leadership.

Bronco will be a big winner, still has a strong following. Its got heritage. Restomded versions ever increasing in value reflecting strength for relaunch similar to nostalgic Mustang restage.

True as long as they don't cock it up with a namby pamby crossover like Chevy did in their complete rape of the Blazer name.

MD: Yes, Chevy did rape the Blazer name. I was reading in another post by you that you now own 4 Ram trucks. Have you turned into The Mopar Man ?

@ricks0me I'm not brand centric that much. The default for me is going to be what gives me the best deal. At the time, the best trucks were the Rams and they were also the ones on which I could get the best deal. My allegiance to Chevrolet is largely the Corvette, to Ford the Mustang, but I don't have a brand that is my "go to" brand. My wife and I leased an Escalade rather than a Navigator because the Escalade was the better deal. That she wanted an Escalade would not have been enough to waste money.

I've owned the Rams 5 years or so.

Darringer-You've owned FCA products for 5 years and yet you consider them POS. What gives? Be careful FCA could sneak in a Giulia platform into one of those Ram trucks without telling anybody.