Hyundai Trademarks Rock And Roll Band Name For Upcoming Vehicle

We regularly find out about automakers trademarking nameplates that may or may not be utilized at some point down the road. Often times the goal is to simply secure the name to avoid a competing automaker from potentially using it. For example, Ford did so with the “Model E” nameplate.

Today, however, AutoGuide has learned that Hyundai has registered a nameplate with the European Intellectual Property Office (EUIPO), as opposed to its American counterpart. That’s not particularly unusual, but the name itself kind of is.

Read Article

TomM - 7/31/2018 2:48:56 PM

+3 Boost

Producers of almost anything have - for hundreds of year - been trying to come up with appropriate names for them that can be trademarked. So - often they come up with Pseudo - words - that are pronounced like a recognizable word - but are spelled (Spelt for the English) differently. Just another ADvertising necessity - since so many words cannot be trademarked (Tweet could not be for instance)

Frankly - I would think that the closeness of the chosen word - Styx - to the word - STINKS - would keep me away from this one though.

carloslassiter - 7/31/2018 6:57:17 PM

+1 Boost

I guess Agent009 is not familiar with Greek mythology? 'Cuz they used that name a little bit before the band was formed.

MDarringer - 7/31/2018 7:48:19 PM

-1 Boost

From Wikipedia..."In Greek mythology, Styx (/'st?ks/; Ancient Greek: St?? [stýk?s][citation needed]) is a deity and a river that forms the boundary between Earth and the Underworld, often called "Hades" which is also the name of its ruler."

If it's for a borderline unruly sports car...

Of course it can go comically wrong as in TVR morphing "Cerberus" into "Cerbera" which can be "small trees or shrubs, native to tropical Asia, Australia, Madagascar,and various islands in the Indian Ocean and the western Pacific Ocean."