Ford Loses Ground In July With A 3.1% Decline In Monthly Sales

Ford Motor Company’s July U.S. sales  totaled  194,026 vehicles – a decline of 3.1 percent

July fleet sales were up 25.7 percent based on order timing relative to July 2017 when fleet sales were down 24.6 percent

Ford’s overall average transaction pricing grew at a much faster rate than the industry last month, gaining $1,200 – this compares to an industry increase of $700 

Ford pickups, vans and commercial vehicles all posted gains in July, with commercial vehicle sales up 25 percent

As America’s largest seller of trucks and SUVs combined, the Ford brand saw 153,402 total sales of trucks and SUVs in July, an increase of 4.8 percent. This surpasses the 1 million vehicle mark for
the year, with 1,125,957 vehicles sold

Ford F-Series sales were up 2.1 percent last month, with 70,949 total pickups sold. This marks 15 straight months of year over year gains for F-Series

Ford Van sales totaled 16,921 vehicles last month, for the year – Ford van sales are up 60.8 percent

Ford Explorer sales increased 7.9 percent, with 20,243 SUVs sold

All - new Lincoln Navigator continued to hustle off dealer lots in July, with retail sales up 64.7 percent

MDarringer - 8/1/2018 10:26:36 AM

-8 Boost

Ford's brilliant leadership "Sergio-ed" the Fusion and Focus.

TomM - 8/1/2018 10:39:41 AM

0 Boost

You have to assume 12 months of falling sales due to car sales decreases.
Until Ford brings out new models that they do not have now - they will take a hit.

mini22 - 8/1/2018 11:10:48 AM

+2 Boost

Again-It is incredible why Ford has completely failed in the sedan and hatchback market where other companies have been able to make a go of it. People remark about the old outdated products of FCA and its quality issues. Why then is its stock over 10 points higher in the market? Is it simply a styling problem of all its vehicles? The F150 is certainly win for Ford and of course the Mustang. Now apparently Ford is going to do the same thing in Europe. The Fiesta, Focus, and Mondeo(Fusion) cannot seem to compete any longer and Ford cannot seem to make a profit on them. Every vehicle other than Mustang is either going to be a CUV, Van, Truck, or SUV. Ford clearly has a problem.

MDarringer - 8/1/2018 4:11:07 PM

0 Boost

It's not that Ford has failed but that they think they can succeed more with different products. The problem I have is that their strategy is to supplant sales of the Focus and Fusion not add sales volume above and beyond.

TomM - 8/2/2018 6:27:10 AM

+2 Boost

Actually FORD did indeed fail with its ONE FORD policy of using European sized cars - something that could have been predicted. Their cars were simply too small inside for the market. THat they are keeping the Focus does not make sense - when it should be the Fusion - which at least is bigger. In addition - since the Lincoln cars are based on the Fusion platform - they still have to keep production capability for that platform as well.

One thing most have not mentioned though - is that Both FORD and GM have produced Mass Market Crossovers and the like - but both have failed to produce any real PERFORMANCE variants of those - and both have failed to produce any OFF ROAD variants of those as well.THere remains two big HOLES that neither have attempted to address (THe bronco remains too small to care about).

Both of these have (will have) smaller truck chassis on which to base such vehicles - I hope they are planning to enter those areas soon - Electric is not the panacea - especially when GM will no longer be able to offer full EV tax incentives soon - putting them and Tesla at a maor price disadvantage.

MDarringer - 8/2/2018 8:28:49 AM

0 Boost

Let's all smile and nod at the old man who thinks his opinion is fact. The "One Fords" were extremely successful. As gas prices dropped, so did sales of the Fiesta. The Focus began losing steam because it is outdated compared to the Civic and people reacted accordingly. The Mondeo made over to be a Fusion was VERY successful until Ford announced 3-4 years early that they were cancelling the next Fusion at which time sales dropped.

Ford lost ground because the Fiesta and Focus became outdated and loose lips sank the Fusion.