Toyota Sales Slip 1.1% In July - Lexus Stumbles With An 8.4% Decline For Month

Toyota Motor North America (TMNA) today reported July 2018 sales of 208,770 units. With one less selling day in July 2018 compared to July 2017, sales were down 2.1 percent on a daily selling rate (DSR) basis and down 6.0 percent on volume basis.

Toyota division posted July 2018 sales of 183,367 units, down 1.1 percent on a DSR basis and down 5.1 percent on a volume basis.

Lexus posted July sales of 25,403 units, down 8.4 percent on a DSR basis and down 12.1 percent on a volume basis

July 2018 Highlights:

Toyota division posted its best-ever month for light truck sales
Camry recorded sales of 26,311 units
Corolla posted sales of 26,754 units
RAV4 posted sales of 41,093 units
Highlander sales increased by 11.3 percent, a best-ever month
4Runner sales increased by 26.0 percent
Tacoma increased by 25.7 percent, a best-ever July since 1996
Tundra posted sales of 9,478 units
Lexus LUVs posted sales of 17,177 units
NX Hybrid up 205.1 percent, the seventh consecutive best-ever month
NX combined sales of 4,653 units
RXh increased by 92.8 percent, a best-ever July since launch in 2005
RX combined sales of increased by 1.5 percent, a best-ever July
GX increased by 14.4 percent

ilovecar2015 - 8/1/2018 1:58:16 PM

+1 Boost

First win for Lexus in 2018.

1. Lexus 25,403
2. MB 22,955
3. BMW 21,982
4. Audi 19,221
5. Tesla 16,675 (yes, they have actual number now)

ilovecar2015 - 8/1/2018 4:21:25 PM

-2 Boost

Because Tesla's average transaction price is definitely in the luxury price range. In fact, its average transaction is higher than any of the 3 Germans

MDarringer - 8/1/2018 4:43:14 PM

-1 Boost

@Aspy11 Clearly you have no experience in the selling of cars. American shoppers are VERY likely to cross shop widely disparate types of vehicles BASED ON SIMILARITY OF PRICE rather than brand.

Entrenched car people are usually brand centric and say moronic sh!t like "A Tesla S is not in the same league as a Mercedes" when it most decidedly is given how the public at large buys.

The $70K F150 buyer likely has a vehicle like a Mercedes already. The research shows that TOO. Thus, the presumption is that the premium buyer has expectations that the vehicle they purchased has.

ilovecar2015 - 8/2/2018 11:04:31 AM

+1 Boost

Aspy11, you do realized Tesla is a make and F-150 is a model, right? Why is it even an argument?

610looper - 8/1/2018 2:20:48 PM

+1 Boost

DSR = Daily Sales Rate Toyota down 2.1%, Lexus down 8.4%

MoM = Month over Month Toyota down 6.0%, Lexus down 12.1

cidflekken - 8/3/2018 12:47:43 AM

-1 Boost

So, Lexus' goal was to sell 400 LC's per month. So far in 2018, they're averaging less than half of that monthly. Even worse, Mercedes' SL has outsold the LC this year so far.