PEBBLE BEACH: PB18 e-Tron Concept Could Become The Successor To The R8

In a single darkened image uploaded to its media website, Audi reveals a new electric-powered supercar to be unveiled Aug. 23 at Laguna Seca race track as part of the events supporting the 2018 Pebble Beach Car Week in Monterey, CA.

Called the PB18 e-Tron (a reference to the words Pebble Beach and the year 2018), the 2-seat concept car was developed at Audi’s newly established Design Loft in Malibu, CA, as part of an internal program investigating design ideas for possible future production models.

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TheSteve - 8/2/2018 1:07:30 PM

-1 Boost

The ill-fated Audi R8 priced itself right out of existence. I hope Audi doesn't make that mistake again.

bw5011 - 8/2/2018 1:22:15 PM

+2 Boost

I don't think that was the case. The R8 is simply evolving into something better. Think about how long the R8 has been around and then think about Lamborghini's naming conventions and how long they keep their name.

TheSteve - 8/3/2018 1:15:23 PM

+1 Boost

re: "...R8 is simply evolving into something better..."

Nope. The R8 is being discontinued, due to dismal sales. Ignore that fact, and you miss a big part of the Audi R8 picture.

MDarringer - 8/2/2018 1:21:08 PM

-2 Boost

The R8 was 2X the price that was credible for an Audi.

zlives - 8/2/2018 2:13:27 PM

+2 Boost

so i can finally have the I-Robot e-tron?
or is this the IronMan e-tron
or...
i won't hold my breath.

PUGPROUD - 8/2/2018 4:37:15 PM

0 Boost

Audi sold only 772 R8's in the US all of last year...no wonder I never see one on the road.

TomM - 8/2/2018 6:37:34 PM

0 Boost

Rolls Royce sold far less Phantoms than that - and yet I see one almost every week.

carloslassiter - 8/3/2018 6:56:04 PM

+1 Boost

I'm pretty sure that's the Audi from I Robot.