Tesla's Model 3 Outsold The ENTIRE Mercedes Passenger Car Lineup In July

Tesla's Model 3 Outsold The ENTIRE Mercedes Passenger Car Lineup In July
Tesla already stated that the Model 3 outsold in July all other models from the mid-sized sedan segment in the U.S. But this new graph shows us how big the difference really is compared to a few particular models.

According to AID, around 13,000 Model 3 (numbers vary depending on estimations) were sold last month compared to just:

  • ≈3,800 Mercedes-Benz C-Class
  • ≈3,400 Audi A4
  • ≈3,200 BMW 3-Series
  • ≈2,100 Lexus IS

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SanJoseDriverSanJoseDriver - 8/6/2018 2:57:30 PM
-4 Boost
And the ramp is just getting started...


MDarringerMDarringer - 8/6/2018 3:31:54 PM
+9 Boost
Suuuuuuure it is.

Once the early adopters are satiated...


GermanNutGermanNut - 8/6/2018 7:27:24 PM
+12 Boost
SanJose, are you referring to Audi, Porsche and BMW launching their own all-EV vehicles soon?


CANADIANCOMMENTSCANADIANCOMMENTS - 8/6/2018 7:47:27 PM
-6 Boost
@SJD - When the future Model-Y CUV hits that is based on this platform, then you will see some truly incredible sales figures from Tesla.


MDarringerMDarringer - 8/6/2018 9:28:54 PM
+2 Boost
Of course Tesla will be owned by Geely by then.


SanJoseDriverSanJoseDriver - 8/6/2018 10:06:12 PM
-4 Boost
@GermanNut There's been a lot of trash talk here on Tesla's production ramp (which admittedly was a disaster) but the reality is that cars are making their way to consumers while competitors are still lagging. Porsche already stated that they underestimated the effort required to bring the Taycan to market, and that is only going to be a 20k/year car. I would like to see some solid competition, but it doesn't exist today at the same price level that Tesla's currently at. I say bring it on, it will only benefit everyone buying cars right now (or breathing air).


runninglogan1runninglogan1 - 8/7/2018 12:48:27 AM
-5 Boost
Lol. Tesla is worth more than twice as much as Geely. What are you guys smoking?


SanJoseDriverSanJoseDriver - 8/7/2018 10:32:20 PM
-7 Boost
Apparently it's worth $70 billion


MDarringerMDarringer - 8/7/2018 10:53:27 PM
+6 Boost
@SanCarlosJose And anyone in business will tell you that a business is not sold for it's supposed worth, but a fraction of that. I realize that you think price fixing is virtuous, but paying the valuation price for a business is sheer idiocy. THUS, the real value is less than the valuation. Ford got $2.3B for Jaguar/Land Rover but the valuation (i.e. the theoretical potential) was higher.


CANADIANCOMMENTSCANADIANCOMMENTS - 8/6/2018 3:15:19 PM
0 Boost
It is a great accomplishment for Telsa. Be happy for the success of an American firm that has been leading the way in BEV technology and creating electric cars you can actually buy today. While all the leading luxury makers will eventually offer competing models, I suspect Tesla will still be seen as the originator and a maker of "real" electric cars. It will remain the chose for those who do not follow the crowd.


TomMTomM - 8/6/2018 5:55:54 PM
+10 Boost
Whoopee =- and the Chevy Equinox outsold the entire Tesla line of vehicles as well.

In the overall scheme of things - an ENTRY LEVEL car like the Model 3 - is going to sell more than a group of REAL PREMIUM DESIRABLE cars - it is just the way it happens -

Now - when the initial "luster"finally rubs off - and there are several REAL alternatives in the market - the question is - will the Model 3 be able to overcome a $7500 deficit because it no longer qualifies for the tax incentive that other newer vehicles will. Will it be able to overcome LOCAL dealerships selling the car - as well as competition on price of the car itself even without the TaX incentives - I do not believe it will. The tesla single price model ONLY works when there is no competition - when there is competition - the people will move away from the monopolists towards the free trade.


EVisNowEVisNow - 8/6/2018 9:24:22 PM
-6 Boost
The smart people will see right through that the $35K Model 3 in the long run is a bargain compared to its ICE competitors. Despite the objection of many people about its lack of "traditional features" such as buttons, gauges, ... - I personally think these "features" are just places for dust to gather and sores to the eyes - the car sporty characteristics and future-proof technology are the selling points, on top of the careful design features such as efficiency, interior volume, good look, ...

Taking into accounts savings on maintenance, repairs and fuel cost, the $35K base Model 3 without any incentives would still be comparable to a $25K gasoline car over 7-year ownership (average age of vehicles in the US is over 10 years). With regenerative braking, brakes will last well over 100K miles. Tesla battery degrades less than 10% over 160K mile on average - well past the average lifetime of the typical car. The list of monetary benefits of the Model 3 is practically endless - and it continues to evolves long after it's left the factory.




runninglogan1runninglogan1 - 8/7/2018 12:57:36 AM
-6 Boost
@Tom

The Model S handily outsells the S Class and 7 Series - and has for years. Its average transaction price is $100k plus.

Tesla sells because people LOVE their Teslas. Competition is great but I seriously doubt it will put much of a dent in Tesla's sales. Time will tell...


SanJoseDriverSanJoseDriver - 8/7/2018 10:32:55 PM
-9 Boost
You'd be the only people to take a Malibu over an S


EVisNowEVisNow - 8/6/2018 3:50:24 PM
-4 Boost
Comes August, it's going to be the entire MB lineup - passenger cars and SUVs (MB July US sales total: 20034)


zliveszlives - 8/6/2018 4:18:14 PM
-5 Boost
good for Tesla, now lets see if competition can get off their ass and finally release competitive electric product.


SanJoseDriverSanJoseDriver - 8/7/2018 1:35:38 AM
-5 Boost
In what way? Tesla beats it across every metric including sales.


SanJoseDriverSanJoseDriver - 8/7/2018 10:36:41 PM
-9 Boost
Try again, globally the Leaf is only selling 10k/mo (only 1,149 in the US last month). The Model 3 is at 15-20k/mo.


SanJoseDriverSanJoseDriver - 8/16/2018 4:20:20 AM
-9 Boost
1 year. Latest Model 3 in my company parking lot has a VIN over 50,000. They were at 20,000 6 weeks ago. They're hitting 5k or more cars per week consistently now, that dwarfs the Leaf's current sales rate.


SanJoseDriverSanJoseDriver - 8/16/2018 4:22:59 AM
-9 Boost
Also you're comparing a car that has been selling in limited numbers only in North America for the past year with a car that has been selling globally since 2010. The comparison is absurd as a success metric.


bw5011bw5011 - 8/6/2018 4:31:27 PM
+10 Boost
After seeing several of the Model 3's in the wild, I am glad I didn't purchase one. Outside the fact that I would probably still be without the car, it doesn't seem as appeasing as it did during the announcement of it. I would also like to know if this is because they finally started rolling off the lines and not that people ordered that many in July. *disclaimer, I didn't care enough to read the article.


runninglogan1runninglogan1 - 8/7/2018 12:51:21 AM
-5 Boost
Most come from the BMW 3 series. It stickers for $50k plus. Stop embarrassing yourself.


PUGPROUDPUGPROUD - 8/6/2018 5:34:46 PM
+11 Boost
These are deliveries of orders placed over many many months so rteally not comparable to one month of Mercedes sales. Tesla production trying to catch up to orders placed while Mercedes has been meeting demand on a regular basis.


mre30mre30 - 8/6/2018 6:56:22 PM
+10 Boost
OK..but Mercedes wasn't manufacturing E-Classes in a tent in their parking lot.


MrEEMrEE - 8/6/2018 7:43:39 PM
+1 Boost
What no predictions of imminent bankruptcy.


EVisNowEVisNow - 8/6/2018 9:02:00 PM
-5 Boost
A year ago, people called the Model 3 vaporware. Six months ago, they declared the Model 3 would not get out of the gate before Tesla goes bankwupt. Now the Model 3 reached their intermediate goal of 5000 units a week, and in a short month obliterates sales figures of not one premium model but the top 4 combined. What's the detractors to say ?

The powerful Mercedes Benz is now served a hearty plate of humble pie where their entire car lineup couldn't match the sales volume of the Model 3 - whose ASP of over $55K exceeds that of the C-class. Regardless of what people say about the interior and missing buttons (who needs the stinking buttons?), $55K in cold hard cash for each car is what many car companies would kill for.

On the performance front, the few quick track runs already revealed the truth that the performance branches of BMW, MB, Audi, Jaguar, Alpha Romeo, ... have been hiding from: the Model 3 Performance is here and it is out for blood.


SanJoseDriverSanJoseDriver - 8/6/2018 10:11:22 PM
-6 Boost
I'll be really interested to hear what people here say when Tesla turns a profit next quarter or when track numbers start rolling out for the Performance Model 3.


LSIIILSIII - 8/6/2018 10:19:13 PM
+13 Boost
This article's title from inside ev's is total click bait and misleading. Tesla is finally delivering vehicles people ordered last year.


dumpstydumpsty - 8/7/2018 8:36:34 AM
+11 Boost
It is nice that the Tesla Model 3 production has pickup in pace. So I'm assuming these are pre-order units thats making their way to delivery destinations. Cool. In mid-Ohio, I've been seeing quite a few Model 3's daily. Thats a positive thing for the EV market.

I'd be interested in Model 3 new orders for the month as well. Yes, there was this huge initial swell of anxious consumers. What's that type of demand today?

Also, a month at the top is like a fart in the wind - gone in moments. I'll wait for the annual/year-to-year numbers before getting anywhere near excited about Tesla production numbers.


Vette71Vette71 - 8/7/2018 12:00:50 PM
+11 Boost
Good point. How many new orders did Tesla get for the Model 3 in July?

One month does not make a trend. It's a blip. Now if they sell/deliver 65,000 Model 3s in Q3 at a gross margin the covered all the other expenses so the firm is profitable for the quarter, that would be an accomplishment to brag about.


EVisNowEVisNow - 8/7/2018 1:07:37 PM
-10 Boost
@Vette71: I understand there are reasonable doubters - as there are reasonable optimists. I'm in the second camp, and I fully believe Tesla will pull it off this time. As a patient reservation holder for the last few years, I received my first Model 3 last month and has no regret whatsoever. I'm on the book for a second one that should arrive soon in Q3. If Tesla can keep up with production run of 5000/week or higher, I think they can do at least 60K for Q3. Many if not most of the Q3 volume will be the high end Performance and AWD models with higher gross margin, especially the Performance model (ASP over $70K).

With the take rate of at least 60% for the Autopilot ($5K at near 100% margin), plus Full Self Driving upgrade at $3K also as pure cash profit, the Model 3 stands to reap very healthy margin.


MDarringerMDarringer - 8/16/2018 8:53:57 AM
+2 Boost
correction: unreasonable optimists


DeutschlandDeutschland - 8/7/2018 9:02:22 AM
+9 Boost
Some of the comments by the Telsa fanboys are so dumb we don't even have to refute them...The latest one being that the model S outells the S-Class hahahahahahahahahahah


CANADIANCOMMENTSCANADIANCOMMENTS - 8/7/2018 9:49:25 AM
-7 Boost
@Deu - Here are the facts. Even from a German news source. The Model-S outsells the S-Class in the EU and the USA.

https://global.handelsblatt.com/companies/tesla-model-s-outsells-mercedes-s-class-bmw-7-series-europe-889862


CANADIANCOMMENTSCANADIANCOMMENTS - 8/7/2018 12:58:45 PM
-8 Boost
My point is proven. A) When faced with the facts Trump voters still want to cling to their incorrect belief system (facts that disagree with my point of view are thus wrong). B) Just because you may think that the Model S does not compete with the S-Class or the 7 Series or the A8, doesn't mean the world, the automotive luxury dealers, or Model S buyers agree with you. All Model S sales came at the expense of the other luxury brands. And they know it.


DeutschlandDeutschland - 8/7/2018 10:39:28 AM
+9 Boost
@Canadiancomments....Here is a hint..they aren't in the same class...


rockreidrockreid - 8/7/2018 10:55:14 AM
-7 Boost
Bashing Tesla for tax incentives to come to market? Where is the outrage from these people about the hundreds of $$$ Billions in the exact same sort of tax breaks given to the largest Oil companies during the last decades? Every year to this day giant oil companies get a huge tax windfall from the government- the reasoning given that it costs money to drill wells-... well guess what, it costs money to develop groundbreaking EV tech too... you cannot bash one without bashing the other unless you are a giant hypocrite. Insteadcof giant oil company Execs getting the big benefit of tax breaks that pad their bottom line ( and their salary bonuses), it is American common people that can get their tax break just like big oil giants. Sounds good to me.


MDarringerMDarringer - 8/7/2018 11:07:05 AM
+6 Boost
#ApplesToOranges


MDarringerMDarringer - 8/7/2018 12:30:02 PM
+11 Boost
Y'all realize that manufacturers call "sales" the vehicles they have en route to dealers, right? So you find a huge parking lot. You stockpile cars there. You say they are in transit to dealers and count them as sold. But what if they never get to dealers? No worries. That number is never backed out of the "sales" number. You can also report this month's unsold cars as next month's "sold" cars by pushing the same cars out to dealers. Lather, rinse, repeat.


MDarringerMDarringer - 8/7/2018 1:14:27 PM
+4 Boost
Before Iacocca and the bail out, Chrysler did the exact same thing.


SanJoseDriverSanJoseDriver - 8/7/2018 10:38:54 PM
-8 Boost
There are no Tesla dealerships, trick wouldn't apply. A sale doesn't count unless a car is delivered to a customer based on what is in their investor reports.


MDarringerMDarringer - 8/7/2018 10:58:41 PM
+1 Boost
This "A sale doesn't count unless a car is delivered to a customer based on what is in their investor reports." shows how much you don't know. Sales in the industry are NOT a report of deliveries to customers. Tesla is no different from GM in sales reporting.


SanJoseDriverSanJoseDriver - 8/16/2018 4:17:57 AM
-9 Boost
Actually they are quite different than GM as GM sells cars to dealerships, NOT consumers.


Vette71Vette71 - 8/7/2018 2:25:56 PM
+10 Boost
With no dealers in the picture Tesla can't do that. Sales can only occur to the retail customer. Parking lots were likely to finish final inspection on June's rushed production. There may have been an element of gaming the federal rebate as well since the sales were in the Q3, and not Q2 which ended in June. That might get them a couple of months extra in the rebates.


MDarringerMDarringer - 8/7/2018 3:03:04 PM
+3 Boost
#WRONG

Tesla has 200 dealers AKA stores and counting.

If Tesla allocates cars to those Tesla stores it is exactly the same as Audi having cars in transit marked "sold" whether or not they ever arrive or are sold.


SanJoseDriverSanJoseDriver - 8/7/2018 10:41:16 PM
-8 Boost
That's not correct, you can't sell a car to yourself. If a car gets sent to a store or service center it gets listed as "inventory" until sold as a lightly used car (loaner/test drive vehicle). Last quarter Tesla had a $1B worth of inventory cars (also includes built cars that are not delivered), these were not racked up as sales.


MDarringerMDarringer - 8/7/2018 10:48:21 PM
+2 Boost
Suuuuuure they weren't counted as sales. Tesla has dealers make no mistake. People come in. They choose the price-fixed specials and sign on the dotted line. Tesla is not a virtuous company. They play the same tricks as everyone and unicorn snowflakes that are willing to pay full price because when you pay the full price you always get the best deal.



MDarringerMDarringer - 8/7/2018 10:56:03 PM
+2 Boost
PS You do realize that the cars "in transit" to dealers that manufacturers count as sales don't yet belong to the dealers, right? Not all "in transit" vehicles are ones acquired by dealers for sale.


SanJoseDriverSanJoseDriver - 8/8/2018 1:16:57 AM
-8 Boost
Just double checked. Only cars delivered to customers are factored into revenue on the balance sheet. The rest are dumped into inventory.

FYI, the stores cannot sell you a car, there is no dotted line, and there are no commissions for a sale. Even if you want to buy a car in the store you have to go to their website and configure or order a car. They usually have some computers specifically for this purpose, but the store itself is not selling you the car, you're buying it from the Tesla website.


MDarringerMDarringer - 8/8/2018 11:02:05 AM
+4 Boost
#SmokeAndMirrors #SameDifference #TeslaCheats


SanJoseDriverSanJoseDriver - 8/8/2018 1:52:42 PM
-8 Boost
#FakeNews #ThisiswhyTeslaisgoingPrivate


ColMosbyColMosby - 8/7/2018 2:35:06 PM
+9 Boost
More fake news. Not one of those Model 3 cars delivered inJuly was actually sold in July. Get real - those are sales that have occurred over the past
several years when buyers plunked down $1000 and got on the waiting list.


euthfuirjgieuthfuirjgi - 8/8/2018 2:44:06 PM
+2 Boost
aa


OneOfOneOneOfOne - 8/12/2018 4:11:34 PM
+10 Boost
tesla fanboys are pathetic and stupid. the company sells cars to people who think they are smarter than everyone else. we will see how smart they are when teslas remains are picked over for the tech. tech they dont own by the way.


SanJoseDriverSanJoseDriver - 8/13/2018 9:55:49 PM
-9 Boost
Or perhaps you're ignorant on why people love their Teslas--highest satisfaction of any brand right now. Teslas are effectively the smartphone of the decade, they have forced an entire industry to rethink their roadmap much like what Apple did with the iPhone.


SanJoseDriverSanJoseDriver - 8/14/2018 2:27:54 PM
-9 Boost
Do you really believe no one is copying Tesla? Auto manufacturers wouldn't be investing in EVs for another 5-10 years if it wasn't for them. Now they are throwing billions at an industry that was seen as "not viable" a couple years go.


MDarringerMDarringer - 8/16/2018 8:54:57 AM
+4 Boost
Why would anyone copy Tesla when Tesla's technology is no more advanced than anyone else's?


SanJoseDriverSanJoseDriver - 8/21/2018 1:10:03 AM
+1 Boost
They have the best batteries, electric motors, driver assist, and infotainment system on the market for starters.


MDarringerMDarringer - 8/21/2018 8:15:46 AM
+1 Boost
Everyone else has the same technology at their fingertips. Their batteries are nothing special. Their electric motors are run-of-the-mill. As for calling Autokill the best driver assist, now that's funny. Given that you're a facsist-socialist like the Nazis, you probably dream for desirables to be killed in Teslas.


SanJoseDriverSanJoseDriver - 8/16/2018 4:22:31 AM
-9 Boost
Also you're comparing a car that has been selling in limited numbers only in North America for the past year with a car that has been selling globally since 2010. The comparison is absurd as a success metric.


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