2019 Ford Ranger Configurator Goes Online Complete With Pricing

The 2019 Ford Ranger will start at $24,000 (plus $1,095 for destination) for the base XL trim with rear-wheel drive and a regular cab body, according to the configurator. The clever folks at Off-Road.com discovered that by manually typing in "Ranger" on the Blue Oval's configurator site that the info about the truck was available, despite no link actually pointing to it.

Ford hasn't yet officially confirmed the Ranger's pricing. Since the company doesn't yet link to the Ranger configurator directly, it's possible that the details there are still subject to change. Still, this is our best info yet about the packages and equipment available for the new pickup.

MDarringer - 8/7/2018 3:28:32 PM

+1 Boost

The configurator was taken down because it was not accurate.

mre30 - 8/8/2018 5:47:43 PM

0 Boost

Its really funny that if you type "Ranger" into the search box at the ford.com website, you get this Ranger minisite. Curiously, ALL of the photos show men in some sort of adventure - camping, surfing, sailing, outdoorsy stuff. The guys all have beards too - I guess Ford is looking at the hipster market.

There is nary a contractor or blue-collar worker type in site. I would think that construction trades people would be a natural market for the Ranger.

MD - any Ford marking insights to share?

MDarringer - 8/12/2018 10:43:12 PM

+1 Boost

@mre30 Just waiting for the configurator to go live to us and or to see what Ford plans to send us in their manifest suggestions.

The plan is now to get our teenage a new Ranger. Probably an XLT mid-grade.

I wanted to go used and we went that path, but when Jed picked her up at the Lexus dealer to bring her home, she "didn't feel safe".

My wife wants him to have airbags and all the safety devices.

She was raised with a brand new car at 16. I wasn't.

The compromise is that we will order/procure a Ranger and that he will drive the supposedly unsafe car.