Has Hyundai Found It's Niche By Challenging The Germans?

Its hired away a number of BMW M group engineers and looking to boot strap its way to being a contender for car buyers looking for performance at a lower price point. Choosing N as its brand seems pretentious but I think the strategy will work as Koreans willing to take more risks with styling and warranties in addition to lower prices that all have an appeal to younger non brand snob buyers.

My predictions for upcoming reviews of the N line when they pit it against the M division.
BMW easily outperforms Hyundai but the N costs x less and for that it takes the crown.
<reviewer walking away with a bag of $$$ delivered by Hyundai>

Car and Driver would need a lot of money to do that given how they are on the BMW payroll.

lmao, no

Sorry - just because they are trying some higher performance or higher feature cars in their lineup fails to make them competition for Volkswagen - maybe Genesis might compete with VW - but certainly no higher brands.

It takes DECADES to develop a reputation that the higher line German cars have - and the Japanese have never approached that one. For the Koreans to even say that is hilarious.

It all depends on which "Germans" you believe Hyundai is challenging. Volkswagen? Yeah, Hyundai is a compelling challenger. Porsche? Mercedes? BMW? Likely not.

I take it you're not a fan of quality, durability, or reliability.

As German car prices rise into the stratosphere and have becoming unaffordable, it was only a matter of time when the marketplace would provide an economy performance alternative.

Indeed and the irony is that by paying more for the Germans, you don't get more. In fact, arguably, you get less given the reliability issues that Germans seem incapable of addressing.

Its going to be more reliable than any VW and fun to drive. Yes a little quirky but I think it works. I would question any long term durability on a VW turbo 4 cylinder.

Thank God Hyundai-boy is here to argue the other side, otherwise it would be unanimous that this N division crap is a joke.