Average Sale Price Of Tesla's Model 3 Is Holding At $59,000

Average Sale Price Of Tesla's Model 3 Is Holding At $59,000
Famously, production of each new Tesla model begins with the most expensive version, then moves on to less expensive models as increased manufacturing brings down capital expense per car. This would mean we should expect to see the average selling price (ASP) decrease over time then, right? Well, not exactly. Now, the ASP for the Model 3 appears to be higher than ever at $59,000.
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bw5011bw5011 - 8/22/2018 2:50:10 PM
+5 Boost
wow, now I am really glad I didn't get one. When I see them in the wild, I just shake my head. I would rather have a RS3, M2 or anything else in that price range. I am still loving the SUV though and I think it still looks good.


MDarringerMDarringer - 8/22/2018 6:44:49 PM
+3 Boost
The build quality is horrific in person.


rockreidrockreid - 8/22/2018 3:17:52 PM
-6 Boost
An RS3 or M2 does not get 130mpg-e like my Model 3 does. And in my case, since where I live our electric grid is less than 1% coal, power plant emissions are negligible. Also, oil changes a thing of the past. Oil filters, nada. I'm already starting to forget gas stations are even there and hardly notice them anymore. ...Not a good business to start up these days I guess.


JRobUSCJRobUSC - 8/22/2018 6:06:19 PM
+4 Boost
Jesus Christ, could you paid Tesla trolls at least TRY to be less obvious?

Elon, you’re wasting our taxpayer money paying these people to guerilla ambush internet boards.


PUGPROUDPUGPROUD - 8/22/2018 3:55:35 PM
+2 Boost
Ok I admit I'm an old man to everyone but myself...please fifty or someone please explain the meaning of C L I C K ? To me its a military term but I'm baffled by its use here? Thanks in advance.


zairnaimzairnaim - 8/22/2018 4:47:02 PM
+6 Boost
It's just his way of saying that this article is just clickbait.


rockreidrockreid - 8/22/2018 7:02:04 PM
-1 Boost
nope, no paid money from Tesla. Just a happy satisfied customer. Want a shot of my Model 3? Right now it's charging (for the first time in a week lol) in my driveway right now. We have here some of the most expensive electricity in the country, but you know how much it takes to fill up my Model for 311 miles? About $14 lol. Random kids go nuts when I park it.. just an hour ago some little kid's eyes bugged out and pointed with "THAT'S THE NEW TESLA!"


MDarringerMDarringer - 8/22/2018 8:29:37 PM
+1 Boost
Company car. I've had a stream of cars in my driveway. It does not mean I'm the owner.


TomMTomM - 8/22/2018 7:40:14 PM
+3 Boost
Musk has already said that he CANNOT make a $35,000 Model 3 profitably - and EVENTUALLY with some new breakthroughs he might be able to produce that car at that price. All those who put down a deposit for a base model 3 - are simply giving Tesla a LONG TERM interest free loan - they have NO idea when or IF they will ever be made.


MrEEMrEE - 8/22/2018 7:43:27 PM
0 Boost
Price paid proves the value, especially if it is going up.


TomMTomM - 8/23/2018 8:10:39 AM
+3 Boost
Nah - there are still people in this world who are Stupid.

Long Term results might prove it - but there were people who spent a thousand dollars to by a Tickle Me Elmo doll when it first came out too.


mre30mre30 - 8/22/2018 10:22:48 PM
+5 Boost
Novelty vehicle - nothing more, nothing less.

There will be minimal repeat customers and if someone wants a $35,000 Tesla Model 3 - just wait about 6 months - because that's where these $59,000 Tesla's will be trading.


MDarringerMDarringer - 8/22/2018 10:54:30 PM
+3 Boost
Indeed. In fact, many defectors from Mercedes and BMW that went to Tesla to be trendy were taken aback by Tesla's persistent quality and reliability issues.


EVisNowEVisNow - 8/23/2018 12:17:53 AM
0 Boost
At $59K ASP, the Model 3 already destroyed sales of any of its direct competitors including the venerable 3-series and the C class with much lower ASP. In July the Model 3 outsold the entire BMW sedan lineup, and it's just the beginning. August sales number will be even more compelling: the Model 3 is on pace to place fifth among all sedan sales in the US while selling at twice the price its peers. It seems the comparison with Honda and Toyota does have some merit after all - the Model 3 IS a car for the mass, even at $59K a piece.

Very interesting indeed.


TomMTomM - 8/23/2018 8:08:19 AM
+2 Boost
The Tesla model 3 was conceived as an Entry level vehicle - designed to compete with mass market entry level vehicles - it is NOT a Luxury vehicle at all. If you want to compare it - compare it to a Chevy Cruze or Honda Civic - and note that both of those cars outsell the Model 3 - along with even the Chevy Equinox. ANd of course - ALL of them outsell TRUE luxury vehicles - which the Model 3 is NOT.


EVisNowEVisNow - 8/23/2018 9:16:54 AM
+2 Boost
I don't think Tesla gives a shit if the Model 3 is viewed a luxury car or not.

The Model 3's mission is to displace as many ICE cars as possible, and the sales number confirms that it's getting a very good start. July marks the beginning of stable production ramp.

In July, Model 3 sales placed 7th on the sedan sales chart and is on track for 5th in August. It will likely take the crown by the end of the year if production can increase to around 8000/week - that is without the $35K base model.

By Q2 next year when production goal of 10K/week materializes and the $35K base model becomes widely available, it's going to be the undisputed sales leader of all sedans - period.

US Top selling sedans, July 2018 (source: goodcarbadcar.net)
Corola 26754
Camry 26311
Civic 26311
Accord 24927
Sentra 19362
Altima 16015
Model 3 14250




Vette71Vette71 - 8/23/2018 9:32:48 AM
0 Boost
The key issue is how many net new orders did each model you cited get in the month of July. For your comparison the other brand's sales are new orders, that is customers who decided to buy them in July. The Model 3 is working off backlog. If a year from now the Model 3 is getting 10,000 new orders a month, then you can claim success.


supermotosupermoto - 8/23/2018 1:18:16 PM
0 Boost
Vette71 is spot on. Once the backlog is gone, we will see how much demand there is.

Incidentally BMW sells over 400k 3-series a year. Corolla over 1 million a year.


senftsenft - 8/27/2018 1:54:38 PM
+1 Boost
$59k is a mass market price, right?


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