Infiniti Says All Future Cars Will Be Fun To Drive - The Real Question Is Why Weren't They To Begin With?

Infiniti’s future cars will be “fun to drive”, at least according to design boss Karim Habib. Fun to drive, with a focus on electric propulsion and bolder design, too.

When asked how the Japanese luxury brand could differentiate itself in a very competitive marketplace, he conceded that “it’s tough”.

“We’re a luxury brand, but we’re also one of the smallest, if not the smallest of the main players. So yes, we have to do something that’s not out there.”

cidflekken - 9/5/2018 2:18:53 PM

+3 Boost

Get your head out of your butt, Infiniti. All of your cars were the Japanese BMW when you started, then you wanted to be like Lexus and now you want to be fun again. FYI, "fun" doesn't sell cars these days. Just ask Cadillac and Lexus (especially when it also equals underpowered). Based on the performance of the Red Sports with 400hp, Infiniti's power is questionable since cars with much less power perform the same or better

222max - 9/5/2018 4:52:31 PM

+2 Boost

Yeah whatever. Looks pretty good to me.

MDarringer - 9/5/2018 6:31:06 PM

-1 Boost

Infinitis aren't fun to drive because they are Nissans.