What You Say? Volkswagen Can't Decide If New Pickup Should Be Ranger Or Atlas Based

Volkswagen has a dilemma on its hands for the midsize pickup it intends on launching in the United States.

The German car manufacturer recently secured a global strategic partnership with Ford to co-develop light commercial vehicles. Through this partnership, it could sell a rebadged body-on-frame version of the Ford Ranger. However, the company also has the option of building a unibody pickup based on the Atlas crossover and previewed by the Tanoak concept launched in March.

TomM - 9/6/2018 5:47:46 PM

-4 Boost

Either one is appropriate in India and the Far east.

It won't sell in the USA - not worth bringing it here.

MDarringer - 9/6/2018 6:54:05 PM

-6 Boost

A VW Ranger built for them by Ford is the OBVIOUS win.

ricks0me - 9/6/2018 8:24:56 PM

+2 Boost

Volkswagen Can't Decide If New Pickup Should Be Ranger Or Atlas Based

How about Diesel based? The EPA would certify it right away !!!

MDarringer - 9/6/2018 11:35:33 PM

-9 Boost

LOL Brilliant response.

The Honda Fridgeline has shown that a crossover pickup that tries to be a real pickup will be soundly rejected.

The Tacoma, Canyorado, and the Ranger are the sweet spot for the next market expansion and a VW Ranger is a smart move.

I think VW could return the favor with a Jetta-based Caddy pickup and a Ford Ranchero version.

mini22 - 9/7/2018 10:50:39 AM

+2 Boost

Hey why not a Jetta pick up. Betta getta Jetta.