Mercedes-Benz Plans To Spend 10 BILLION EUR To Launch EVs — What Does It NEED To SUCCEED Against TESLA?

Mercedes-Benz bosses have approved a €10 billion (£9bn) programme to launch more than 130 electrified variants within the next seven years, spearheaded by the upcoming EQ S luxury saloon.

The plan – which involves an extended range of mild hybrids, plug-in hybrids, battery EVs and hydrogen- fuelled models – was tabled at a recent board meeting of Mercedes’ parent company Daimler and received the backing of chairman Dieter Zetsche...

...The model assault will be split across the firm’s three electrified brands: the pure-electric EQ range, mild-hybrid EQ Boost, and EQ Power plug-in hybrids....

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freeagent - 9/13/2018 5:58:44 AM

+8 Boost

just do it's usual good job. tesla will implode sooner or later

Dexter1 - 9/13/2018 7:29:13 AM

0 Boost

MB better do something about the front end of the SUV. Looks like the Honda in the next article. Awful.

OneOfOne - 9/13/2018 9:09:05 AM

+6 Boost

every headline with tesla in it is click bait. nobody with a brain would think tesla competes with mercedes. tesla is hype. mercedes is a car company.

TomM - 9/13/2018 11:14:53 AM

+6 Boost

Completely agree

Mercedes has a dealer network that would simply wipe away competition - if any company actually was at the level Mercedes is. At Best - Tesla competes with Genesis and Buick.

SanJoseDriver - 9/15/2018 7:40:41 PM

+1 Boost

Tesla is cross-shopped with MB and BMW... so reality proves you wrong.

carloslassiter - 9/13/2018 11:16:26 AM

-1 Boost

LOL. The yahoos in here fawning over MB are the same guys to rip their for-crap quality in every other article.

EVisNow - 9/13/2018 12:04:15 PM

-1 Boost

Reading the articles and comments on this site confuses the hell out of me. On the one hand, people say Tesla has less than a year to live - its demise is imminent, any day now will be the beginning of the fall. On the other, they are rooting for German automakers to beat Tesla to death, but that will take until 2020 when they have something to show.

So why the fuss about making announcements about big EV plans when Tesla won't be there to compete ? Without Tesla, the Germans don't need to beat each other selling EVs - they are already in bed together on the emission scandals, why bother with EVs when their future is secure ?

zlives - 9/13/2018 5:12:29 PM

+2 Boost

just marketing bs. or why their initial batch will be expensive, just like tesla's bait and switch.

randy3023 - 9/16/2018 5:06:00 PM

+1 Boost

Mercedes new EVs are so fugly!!
Look at the Chevy Volt black paint accents!! Lol