Ferrari Goes On A Serious Offensive - 15 New Models By 2022

However, Ferrari's new CEO tempered some of predecessor Sergio Marchionne's most ambitious goals, softening a key profit target while delaying a long-awaited hybrid SUV by a couple of years.

Ferrari now expects earnings before interest, tax, depreciation and amortization to be in a range of 1.8 billion ($2.1 billion) to 2 billion euros in 2022, CEO Louis Camilleri told investors on Tuesday.

PUGPROUD - 9/18/2018 10:18:28 AM

0 Boost

I often wondered whether there were enough buyers to support all the supercars being built until I read in the papers yesterday that over 426,000 Americans alone had reported gross incomes over one million dollars a year. Clearly the demand far exceeds the supply globally.

zlives - 9/18/2018 7:44:49 PM

+1 Boost

1 mil/year is not enough to sustain a super car LifeStyle... not just the ability to buy the car but everything else that is "required" for that image.

dumpsty - 9/20/2018 2:48:08 PM

+1 Boost

"...gross incomes OVER $1mln/yr..."

that's people who earn $10/$100/$500 mln upwards to $1/$5/$10 bln a year as well. They have plenty to spend.

Foncool - 9/18/2018 12:26:02 PM

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Ferrari has taken things to a level far beyond every other car company, although others (McLaren, Lamborghini, Bugatti etc) are trying, no one is even close. Ferrari continues to raise the bar. If Elkann is smart he needs to bring Maserati and Alfa under the Ferrari umbrella.

skytop - 9/19/2018 5:26:14 PM

+1 Boost

So when is Ferrari bringing out its SUV and perhaps a pick up truck?

Holydude - 9/21/2018 4:30:46 PM

+1 Boost

Come on now, 1M/year is almost middle class now, I'd be surprised if there isn't a few on this site who clears that or more.

Can also see that Ferrari is following Porsche expansion strategy, good for them, guess they need the death of a CEO to realize it. The purists will be crying, but it will be good for EBITA as the report says.