Mercedes-Benz Positions The A Class As A Gateway Vehicle To New Customers

The Mercedes-Benz A class is the new CLA.

The compact sedan, expected to arrive in U.S. showrooms early next year, is Mercedes-Benz's new "gateway" vehicle -- designed to draw the next generation of customers to the luxury brand.

Mercedes has primed the A class to lure millennials -- not just with a low $30,000 sticker price, but with an artificial-intelligence-driven, voice-activated digital assistant.

Read Article

cidflekken - 9/19/2018 12:39:06 PM

+3 Boost

The A-Class has always been positioned as the entry point for the brand. Whether the hatchback, CLA or whatever. Not really new news. The A-Sedan is now, more specifically, the more appealing configuration, but the CLA will still be offered from my understanding and from all the test mules spotted.

TomM - 9/19/2018 12:41:58 PM

+2 Boost

Gee - another earth shattering and completely unexpected surprise from the Agents of AutoSpies

Remember folks - YOU heard it here Second!!! (They got it from an article elsewhere)

wilfred - 9/19/2018 1:08:14 PM

+2 Boost

Starting at $30k... just like the CLA/GLA. Problem is with options, it’s more like $40k.

MDarringer - 9/19/2018 11:39:25 PM

+1 Boost

I'd rather have this than a GTI.

dumpsty - 9/20/2018 2:39:36 PM

+1 Boost

It's that M-B is more confident in the A-class line & is executing plans to offer the line in the US. So while many of the mainstream automakers have dialed-back their small sedan plans, M-B will put a new upscale/entry-level luxury product on roads. And of course, it will command higher transaction prices for all the little luxury/tech details that's been baked-in at the start.