V-Series Performance Line-Up To Expand - Is Cadillac Becoming A Viable Alternative To The Germans?

Personally I think Cadillac going in wrong direction. Germans have upper performance hand and hard to topple. In my opinion Cadillac should aim for big, powerful, comfortable, audacious American styling, vehicles with over the top interiors and paint jobs. Put names on your cars not ho hum alphanumeric designations. Be American all the way and be proud of it and your heritage. Stand out even if you stand alone. Present a point of difference in the market place and stop chasing others. Its working for Volvo being Swedes and it could work for Cadillac as American icons.

That sounds all good but wasn't that the Continental's formula?

Could not agree more. So many great concepts for nothing. Heck those like the El Mirage would sell big anywhere not just in the USA.

When GM had Opel in Europe - there might have been a reason to produce a Cadillac that would compete with European Luxury class cars - but When DeNysschen decided to produce cars to compete at those sizes - they failed miserably.

Cadillac is now largely a USA and CHINA vehicle - and like Mercedes - what they need to do is focus on what their BUYERS actually want - not what the fearless leader wants to impose on the market.

Actually, this is what the consumer for luxury vehicles wants. If the numbers supported large El Mirage barges Cadillac would have built. Most of the growth for this brand will be in China where the CT6 looks like a giant American brand.

The yee-haw retiree crown that wonders why they don't build them like they used to had the Contiental and no seems to be buying those. You can probably find a used 1996 Brougham with a big 'ol V-8 and a real name.

So, you all are saying Cadillac should quit trying to compete with the best and just build Buicks.

I have a German car, 300 C and I cannot wait to get rid of it. Every month a new failure of some sort. 3 years old and a headlight failure, driving light unit failure, electric seat unit failure, loose front strut, broken shock, leaking oil gasket (at 6 mos), and others. The most recent this weekend, the interior driver door latch quit working. yes, I have to lower the window to open the car from the outside. And repairs start at $500. I believe German engineering is overrated.
Everyone I know that bought a BMW only ever bought one due to similiar issues.

Or maybe it was secretly built by Alfa Romeo.

Just found out it is $1000 to fix the door as the interior latch is attached to a "unit assembly." Any Adian and nearly all US cars are assembled better than German cars.

I agree.

*Any Asian....

All of them are ugly to me. I prefer vintage lacs to what they sell today.

Today's Cadillacs don't look like Cadillacs nor do they have any presence. For me, the 1976 Seville would be a model and a look to channel rather than the CT456 mess they've got going on...formal...upright...chromey (sic)...and blingy.