Automakers Spend Untold Millions On High Tech Safety Features Motorists Don't Know How To Operate

Over the weekend, I found myself conversing with a young woman who admitted to being slightly creeped out by modern automotive technology. She had a bone to pick with everything from push-button ignitions to adaptive cruise control. It was surprising admission from an individual who is planted squarely in the middle of the Millennial age bracket and has no serious interest in cars, but one I’ve been hearing more often lately.

The American Automobile Association seems to be rather touchy on the issue, as well. Much of its interest in the subject revolves around present-day tech lending itself to distracted driving, something it is firmly against. But the AAA Foundation for Traffic Safety appears absolutely convinced that the introduction of advanced driver assistance systems will save lives. However, it also believes that its full potential won’t be unlocked until consumers accept these technologies, understand how to use them, use them as intended, and avoid misusing or becoming over-reliant on them.

PUGPROUD - 10/2/2018 5:49:54 PM

0 Boost

When I picked up my new car this past year it took the salesman an hour to explain every feature. I could hardly keep up and forgot half of what he said. It took me a month to just get the few technological features I care about to respond in an acceptable manner. I'm sure I paid handsomely for many features I'll never use!