Mass Market Brands Feeling The Pressure As Tesla Ramps Up Production

The average transaction price is near $60,000. The whole premise of this article of a reasonably priced $35,000 EV is totally false. Yet Tesla fanboys keep repeating this fallacy.

Oh, they are certainly not "bleeding red" anymore. There will be a scratch at best.

Tesla came out of nowhere and has the 5th best selling car in North America, any car in any class. That should strike fear in a lot of companies.

@SJD - Major automakers that sell 1-2mln units a year should be worried about Tesla selling (maybe) 100k units last year? I doubt there's much real pressure. And that kind of immature arrogance is made only for the E! Network. What the other automakers don't like is the "perception" that Tesla is actually doing ok - which it is NOT.

Tesla is still a fashion/boutique brand in comparison. Yes, it does have some drivetrain tech that the big boys could certainly use for existing model lines. However, Tesla the company is a relative train-wreck that can only operate such that it has BECAUSE it is so relatively small.

A major reason Tesla stock value is as high as it is - investors are expecting a large automaker or investment conglomerate to purchase the EV company in the short-term future. All these people want to profit from Tesla being swallowed-up & thouroghly integrated into a larger manufacturing operation to supply EV & battery tech for ultra-fast performance or for maximum range of operation - depending on the target consumer & markets.

Well, let's wait until the Q3 financials are out and see exactly how Tesla is doing right now...

Oh get serious! Who is feeling threatened by Tesla? The profitable companies that make far more cars? Those with a far better fit and finish?

In a few years, someone will be buying TSLA for a few cents on the dollar.

I'm sure that's what Blackberry said when Apple first announced they were making phones.

Hmmmm... bald faced lie, claiming that the $35,000 Model 3 is here. Let's see you find one, much less buy one. Tesla has failed miserably to produce a mass market affordable car. The Model 3 for sale starts at $50,000 and up, way up. Nor is the non-existant $35,000 Model 3 an affordable mass market car.

In Fact - Elan has already admitted that he cannot profitably make a Model 3 selling at $35,000

There is NO reasonably priced NEW Tesla car available for sale immediately from Tesla - and I will predict that they will eventually withdraw that $35,000 base model from offering - although maybe after they have to fulfill some paid deposits. THe question is - will they be profitable enough to make a money losing price leader - even for a small while.

AS far as major manufacturers threatened by Tesla - the EV market appears to be something around 5% of the total market for cars. IF FORD were looking at that market - the might decide NOT to enter it - since it is even smaller than the car markets they are now leaving.

Model 3 is now out selling (53k/3 per month) nearly every car model from GM, Ford and FCA, and many of their SUVs.