Kia Publicly Wonders If A Second Gen Stinger Is Viable

Previewed by the GT Concept in 2011, the Stinger debuted in production form last year and has been enjoying positive reviews from media outlets ever since then. Even though it’s turning out to be an efficient tool to improve Kia’s brand image, it doesn’t necessarily mean the grand tourer will be renewed for a second generation. Business is business, and the Stinger will only survive on the market beyond the current model’s life cycle if enough people will buy it.
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TomM - 10/5/2018 12:56:45 PM

+2 Boost

I suppose a Stinger is a reasonable car to buy if you want to advertise to the world that you cannot afford a real premium sports sedan.

And as long as that is the case - there is no real market for the Stinger.

malba2367 - 10/5/2018 1:44:59 PM

+4 Boost

I understand it’s a pretty nice drive, but it is undermined by bad timing. Even the established players are seeing a large drop in sedan sales in favor of crossovers...so there is t much room for a new player anymore.

MDarringer - 10/5/2018 11:00:07 PM

+2 Boost

I love the Stinger I'm using as a company car currently. It's definitely better than a 3 Series or an A4. They are boring and the Stinger isn't. The reliability so far is excellent.

PUGPROUD - 10/5/2018 3:23:02 PM

+1 Boost

If you want to be a real player in the sports performance arena you have to show that you will consistently develop and improve products year in and year out and not be a here today, gone tomorrow, back in five years like some of the Japanese automakers.

MDarringer - 10/5/2018 6:25:37 PM

0 Boost

I'd have had a V8 available in the Stinger for $35K. It's also handily outselling the Giulia by roughly 50% that several people here claim to be a runaway success for sales.

ggrcrash - 10/6/2018 6:00:50 PM

+1 Boost

If they would have priced the top of the line closer to 40k,and the mid range closer to 30k, they wouldn't have been able to keep up with the demand...Its the same problem that Ford is having with the Mustang GT, unless you get premier interior option, you are going to have a hard time justifying 50k for a cheap looking interior...If it doesn't "look" like a 50k car...people will look elsewhere...AUDI, BMW, Lexus, Acura and even GM, figured that out. Jaguar, Range Rover and Alfa Romero, just have to figure out a way for their cars to hold together past the warranty, before the warranty for Alfa.

MDarringer - 10/6/2018 8:20:12 PM

+1 Boost

Locally, the base Mustang GT flies off the lot. The Stinger is priced high so that dealers can come off list and make buyers think they got a steal. Alfa Romeo does the same BS with Alfa and Maserati that both sell well below asking price..

I'd have price advantageously and done a V8.

MrEE - 10/7/2018 1:33:51 PM

0 Boost

Will give loyal customers something to move up to and extract more dollars. Secondarily it should build creditability and capability that they can transfer to other models.

MDarringer - 10/7/2018 2:06:50 PM

0 Boost

The problem with the Hyundai-Kia world is an absolute LACK of product discipline. This would work:

Hyundai = mainstream sedans, crossovers, pickup, muscle coupe

Kia = near-premium sedans and crossover with an eye out for Subaru with AWD turbo offerings, and low-hanging fruit by Lexus, Audi, BMW, and Mercedes

Genesis = premium sedans and crossovers

But Kia and Hyundai overlap 100% and they let Kia use Genesis platforms for product and then cannot make up their minds whether Genesis will be stand-alone or not