JD Power Study Indicates $80K+ Vehicle Sales Rising While The Entry Level Segment Shrinks

Once a bracket where most desirable vehicles lived, the sub-$20,000 price range is not the hot neighborhood it once was. The ever-upward creep of new vehicle MSRPs increasingly places most vehicles above that marker, and shifting consumer trends haven’t helped expand its ranks.

According to data from J.D. Power, 2018 has seen a rapid exodus from the cheap seats, with retail volume from the $20k-and-under crowd sinking 20 percent since the start of the year. Big spenders, on the other hand, are gobbling up $80,000-plus vehicles at a rapid clip.

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Truthy - 10/11/2018 10:36:26 AM

+2 Boost

Is a portion of the sub $20,000 grand market migrating to CPOs?

dumpsty - 10/11/2018 12:20:57 PM

+2 Boost

At the top end: consumers with the coin to buy $40k-$60k vehicles are leasing the $80k-$100k vehicles. They are getting favorable lease rates.

The mainstream midsize & large sedans in the $40k-$60k range probably have declined partly for the above & more demand for SUV/CUV's. There's probably a dozen different factors for these study results.

wilfred - 10/11/2018 12:35:36 PM

+3 Boost

Less cars are available below $20k...

zlives - 10/11/2018 7:42:10 PM

+1 Boost

all is as it should be, the rich get richer and the poor buy discards, err i mean used cars.

NewQ - 10/11/2018 8:51:13 PM

+1 Boost

Just a symptom of wealth inequality.

Same thing is happening in retail. Who's thriving? Walmart and Saks. Who's folding? Sears. Though online retail is a confounding factor there.

MDarringer - 10/11/2018 9:18:45 PM

+1 Boost

Pointing to Sears as a victim of "wealth inequality" is asinine. Sears has been in a tailspin for 20 years. Sears is folding stores right and left because they made themselves irrelevant to the market.