WHY Haven't Automakers Lined Up KANYE WEST To Pitch Their Vehicles? Would He HURT Their Brand?

had to do a double take, really was expecting to see 009 to post this.

Smart CEO's do not pick spokespersons who are lightening rods for either political party.

PUGPROUD: Just as a data point to the contrary, Nike scored big by hiring the controversial Colin Kaepernick as a spokesperson. In spite of the Alt.Right's vehement protests and product burnings, Nike sales skyrocketed! That was a coup for Nike, and for human rights advocates!

I looks like Nike picked the right (no pun intended) political party, and its followers, to piss off.

DISCLOSURE: I hold the view that racism is so prevalent in America, that when you oppose racism, many Americans believe you're attacking America.

"data point" means "my unsubstantiated opinion"

so... is that ELON on the line?

Being Alt.Right has polarizing effects on the people observing them. Some folks will like ya. Others, not so much. Very few people go "I could go either way."

Additionally, when someone is so incredibly stupid as to proclaim "[Black] slavery [in America] was a choice", and not mean "the choice of the slave owner," then car companies wisely choose not to associate themselves with that.

He would hurt the brand. When he speaks, he is largely incoherent.

I do not think any brand needs a rambling and possibly mentally ill pitchman as a spokes person, brand ambassador or President. He needs medical help. Right now.

agree

Gary Busey has more credibility as a pitchman than this egocentric asshole.

Be quiet, you! I nearly spit out my martini laughing at your comment.

From all the down votes, who knew Kanye West had such a following on Autospies. No accounting for taste, even if you do like cars. @QEW- Right on the money.

The guy is a drug addicted moron.

Keep in mind what most CEO's of Automotive companies look like. People tend to favor products that are predictable, comfortable and appear familiar.

Consumers make purchases based on familiarity.

HE IS A BRAVE GUY!!

THere are PLENTY of Non-controversial choices for celebrity endorsement

The problem is - it is EXTREMELY rare that the resulting advertising result in a win for the Auto Maker. If a star is strong enough - they don't need to lend their name to an AD. If the star is less strong - the commercials tend to affect THEIR career longer than the ads help the advertisers.

Yes - there have been obvious contradictions to this - as we all could name. However - I am VERY SURE that if I listed a long group of Celebrities who endorsed products -many would remember some of the commercial - EXCEPT they probably would not remember the product they were trying to sell

Since the endorsements come at a high premium to the already high cost of producing professional commercials - it tends not to be worth it.

Other than Lincoln with their weird Matthew McConaughey commercials, what auto manufacturer uses celebrity endorsers anyway?

Meme making its rounds on the 'Net:
[Picture of Forrest Gump's face] "...And just like that, rednecks hated football and liked Kanye West."

:-D