Study Shows 16-24 Year Olds Are Spending Billions On Aftermarket Upgrades

Millennials are often accused of being lazy and hating cars (they aren’t and they don’t), but what about the next-generation?

A new study from SEMA (PDF) suggests they’re huge car fans and nearly a third of 16-24 year olds who own a vehicle accessorize them in some fashion. While it’s relatively easy to dismiss this figure, the study says young accessorizers spent $7.2 (£5.5 / €6.2) billion on aftermarket upgrades and accessories last year alone. That’s a significant amount of money and 58% of accessorizers in this age group would rather give up their phone than their car for a week.

PUGPROUD - 10/24/2018 10:28:16 AM

+1 Boost

No surprise here...throughout the full automobile spectrum and culture the hottest trend is personalization. Everyone can have "one of one" by making it their own, if not at the dealership through aftermarket goods and services. The possibilities are endless, creative and satisfying. All good!

supermoto - 10/24/2018 3:50:55 PM

+2 Boost

Let me guess, these fools don't have penny in the bank.

TomM - 10/24/2018 5:16:45 PM

+2 Boost

WHy is this a surprise. Over the decades - kids who chose their first car were likely to put more "things" into it and keep it longer than they should have. That a lot of current younger people have money to spend beyond what we had when I was a kid in the last century - is just a matter of how the tax system has worked out for richer parents.

ricks0me - 10/24/2018 8:23:09 PM

0 Boost

I wish I owned www.coffeecanmuffler.com