VIDEO: Was Jeep's Knocking Of Kia SMART Marketing Or A PETTY Ploy?

One of the things I love about marketing is that you can do just about anything. Well, provided that your marketing matches your respective brand.

Every once and a while though, a company makes a mistake.

Someone gets too excited. No one speaks up. And, boom. You wind up with a piece of advertising or a campaign that doesn't quite seem to add up. In Fiat Chrysler Automobiles' (FCA) latest effort with the Jeep brand, it's a bit...perplexing.

That's because Jeep went after Kia. Let me repeat that. Kia. To be more specific, the Sorento.

Check out the Halloween-themed spot, below, and let us know: Was this SMART marketing or a PETTY ploy?



When you don’t drive a Jeep® 4x4, off-roading can be a real nightmare. #HappyHalloween

TheSteve - 11/4/2018 9:26:59 PM

+1 Boost

When you have to knock Kia, you're overdue for a self-reevaluation.

MDarringer - 11/4/2018 9:48:46 PM

-1 Boost

I agree. The video was LAME.

cidflekken - 11/4/2018 9:55:04 PM

0 Boost

Yeah just a sad attempt

skytop - 11/5/2018 6:52:39 AM

-2 Boost

The video has no point to it. Wait till buyers see the elevated prices of Jeep with substandard warranty and they will be running to the Kia dealerships.
Also, does Jeep envisioned their customers as stupid mice?

Dexter1 - 11/5/2018 7:20:16 AM

+1 Boost

I think Kia's ad agency must have produced this just to make Jeep look stupid.