What Needs To Go? Toyota Looks Hard At Trimming Lineup

Sedans should keep only: Avalon, Camry, Corolla Family, Prius Family
CUV/SUV: Land Cruiser, Highlander, RAV4, CHR
More engine options on Tacoma and Tundra

THe problem with asking that question is that most of the posters here know the American Market - and what is sold here and what sells here - BUT - that is not the case worldwide - and Toyota is a world wide seller. So - for example - smaller sedans sell well in Japan and developing countries - but may as well not be imported here. However - Toyota is still going to make the cars anyway- so there will be limited results from reducing the portfolio. A lot of those cars - Toyota has limited Advertising or even NONE at all - and the mechanicals are in other cars - so service support is minimal as well.

I am not sure I would keep Both the Avalon - and the ES350 - since they are the same car. However - since I really really hate the cow-catcher grill - I would simply discontinue ALL Lexus cars that have it - and get my 3 year old Great Grandchild a new set of Crayolas so he can design something better. He will do it for Jelly Beans tooo!

CH-R should be offered in awd !!

Drop Prius C, Yaris, iA, iM, GT86, 4Runner.

They need to do a modern Land Cruiser that is sized and priced like a Jeep Wrangler.

Clearly you cannot read. If you dropped the 4Runner and replaced it with a Land Cruiser that is sized and priced like a Jeep Wrangler, you'd be able to probably the 4Runner's volume.

The name 4Runner is deeply ingrained in the US customer mind. The name Land Cruiser is synonym to 3rd World Country ride.
I would prefer they consolidate the 4Runner and Toyota Prado (Lexus GX460) as a single model with both V6 and V8 options. And please upgrade to a 6 or even 8 spd automatic transmission.

Toyota 4-Runner = official "BRO" car of Southern, Western, New England, Eastern, upper middle class college educated frat-boy, white collar "Bro" types between 20 and 40.

I imagine 4-Runner may have best demographics of entire Toyota lineup.

Toyota has lots of cool smallerish vans that they sell in Hong Kong and China like the Helix and others that I think would sell well in North America. I can't fathom why they never bothered to import them unless they don't meet crash worthiness specs? Puzzling because I hate to say this but they have some cool looking vans if you must do the mass-ass people/cargo moving thing.

Toyota has multiple examples of producing several same-sized vehicles for different markets and have been extremely slow on the uptake on EVs. They should figure out how to make an EV cost the same as an ICE vehicle (not double the comparable cost) and to get the charge time down to 5 minutes.

Toyota has trimmed car models, by partnering with others for low volume classes. Yaris going to Mazda, 86 to Subaru, Supra to BMW. They have also moved to fewer platforms to control costs. What they need to decide is it worth continuing 3 different models of Prius.

Prius Prime has been good for them, just focus on that and get rid of regular Prius. Prius V and Prius C need to go.

The entire Prius franchise is shaky.