Wrangler Based Pickup May Debut Under Gladiator Name - Who Should Be Worried?

Over the past few months, many have been operating under the assumption that the upcoming pickup version of the Jeep Wrangler would be called the Scrambler. But now a “long-time trusted source” of the forums claims to have spotted a screenshot of the company’s website listing the highly anticipated pickup as the 2020 Jeep Gladiator.
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MDarringer - 11/12/2018 11:29:22 AM

+2 Boost

This will be a trendsetter's image tool. It will be a great truck, but this will be a major fashion statement for many. This needed to happen a decade ago. This is just an obvious product to build.

MDarringer - 11/12/2018 6:48:22 PM

0 Boost

They aren't THAT unreliable. Not stellar, but OK.

TomM - 11/12/2018 6:00:28 PM

+2 Boost

FCA should worry that they do not get more warranty repairs than they can afford - However - Matt is correct in that they probably should have produced this years ago- and I believe they will initially sell all they can make.

CANADIANCOMMENTS - 11/12/2018 8:57:05 PM

-1 Boost

I still prefer the Scrambler name to Gladiator. More family friendly.

MDarringer - 11/12/2018 9:31:39 PM

+1 Boost

Yes like a value breakfast at McDonalds.

CANADIANCOMMENTS - 11/13/2018 10:51:41 AM

+1 Boost

Wrangler .... Scrambler.... Get it? Makes sense for the Jeep brand and for the buying public. Someone in marketing or branding did not think the name was tough enough so they switched it to Gladiator. Trying too hard....

rlbdcky - 11/12/2018 9:42:46 PM

+3 Boost

What product competes with it? It's utility as a truck looks pretty limited. Although it should expand Jeep's overall market, it will probably cannibalize Wrangler sales in the process.

skytop - 11/13/2018 1:07:23 AM

+1 Boost

Good to see that Jeep remembered to select clunky looking tail lights to give the truck a fuddy duddy look.

ricks0me - 11/13/2018 5:19:28 PM

+1 Boost

Wrangler Based Pickup May Debut Under Gladiator Name -
Who Should Be Worried?

The FCA dealers that perform warranty work

skytop - 11/13/2018 5:46:35 PM

+1 Boost

Wrangler's super exorbitant pricing for very mediocre quality will meet major buyer resistance.

SuperCarEnthusiast - 11/14/2018 12:19:37 AM

+1 Boost

Hope the new Wrangler Jeep will be under 220” in length!

SuperCarEnthusiast - 11/14/2018 9:45:44 AM

+1 Boost

This new Gladitator pickup truck will be around 230” long, about the length of a Suburban XL.

skytop - 11/14/2018 11:09:30 AM

+1 Boost

It is FCA Wrangler that should be worried.
Why? Since Ford has announced they will be producing the 2020 'baby Bronco' which is a modern reincarnation of the 1966–1996's adorable Bronco.