Toyota Hopes Targeting Minorities Will Keep Corolla Sales Alive

The brand will need that feistiness — and some shrewd advertising — in a U.S. market where car sales are on track to fall for a fifth straight year. It has been a tough stretch that has seen car nameplates such as the Ford Taurus, Fusion and Chrysler 200 get discontinued.

While much of the market has swung to the booming crossover segment, not all consumers have backed away from cars. Toyota believes there are still pockets of opportunity for car sales with multicultural groups

TauronB2G - 11/28/2018 10:12:02 AM

+2 Boost

They’ve already gotten in trouble for this multiple times.

https://topclassactions.com/lawsuit-settlements/closed-settlements/842043-toyota-motor-credit-corporation-discrimination-settlement/

http://www.latimes.com/business/la-fi-toyota-settlement-20160202-story.html

https://www.adweek.com/brand-marketing/lowest-moments-advertising-64785/

Agent009 - 11/28/2018 10:20:01 AM

+1 Boost

They all do it. You look at where your demographics are and target the strong points. It might sound bad to some, but it is marketing 101.

MDarringer - 11/28/2018 6:49:51 PM

-2 Boost

So Toyota is going to do a Corolla Black People's Edition, a Corolla Latino Edition, a Corolla Muslim Edition,... like that????

skytop - 11/28/2018 10:59:27 PM

+1 Boost

Watch out Toyota. The insane liberals will consider your business plan racist. Everything is racist according to the lame brain liberals.

delan - 11/29/2018 10:31:55 PM

+1 Boost

hmmm, as a lame brain liberal and a minority, I think this is a brilliant idea.