Ford Trademarks Mach E For Mustang EV Crossover

Ford fans weren’t too thrilled when hearing that the Mach 1 name might be applied to an electric crossover, so Ford took note and went back to rethink branding.

Now, from a recent trademark filing, we learn that Mach E was applied for and approved in late November. This seems like the name we’ll find adorned on Ford’s first pure electric, long-range crossover in the near future.

Read Article

SanJoseDriver - 12/4/2018 10:40:44 AM

+2 Boost

Nice!!

PUGPROUD - 12/4/2018 3:51:36 PM

+1 Boost

A silent electric Mustang crossover...OMG the times they are a changin!

CANADIANCOMMENTS - 12/4/2018 5:53:35 PM

+2 Boost

The Mach 1 name or any version of it should not be used for a 4-door Mustang. Why does it even need a new name? Mustang E would have been enough. Save the Mach-1 name for high performance Mustang short run like the Bullitt.

zlives - 12/4/2018 6:12:50 PM

+2 Boost

probably because some one said " you want to name it.. mus-tangy?"

CANADIANCOMMENTS - 12/4/2018 10:10:13 PM

+2 Boost

@Zlives and @MBguy -Both correct. But the Mach 1 name is a classic part of Mustang history. Mach-E tries to ride on those coat tails. No doubt he front grill and rear lights might borrow from or be inspired by the present Mustang. I am unsure why Ford would want an electric CUV linked in any way to the Mustang. It could stand on its own as a technological milestone for the firm.

MBguy - 12/4/2018 9:58:52 PM

+2 Boost

Ummm... The article says "Mustang Inspired." It did NOT say the new model was going to be called a "Mustang."

BIG DIFFERENCE.

For accuracy, your article headline should read like this:

Ford Trademarks Mach E For Mustang-Inspired EV Crossover

MDarringer - 12/4/2018 10:51:20 PM

+1 Boost

But why would we expect accurate headlines here?