Has Genesis LOST Its Way From A DESIGN Perspective? All-new G90 Defines New Look For The Brand...

The biggest issue isn't styling but marketing. Hyundai has flip flopped so many times on Genesis being a brand, no it will be a model, no it will be a brand, no it will be a stand alone brand, no it won't be a stand-alone brand that dealers are simply not stocking Genesis products. Hyundai should have made Genesis a brand with the first Genesis and then moved to stand-alone dealers with the second Genesis.

Agreed. Just follow the Lexus playbook and they would have been just fine.

They made the same mistake with Genesis that was made with Maserati and Alfa. They put mass market executives that are completely clueless on the upscale auto customers in charge of the brand, they then appointed mass market dealers that are even more clueless on upscale customers. The results speak for themselves.

Sorry - CannadianComments - but I do not agree.

Hyundai had not yet (And still has not) achieved a reputation for reliability with its mass market brands -when it decided to move upmarket. Hyundai still were sold basically on price - and it took big discounts too move them in high numbers - and does so even today. As a result - they did not have any GOOD reputation on which to rely when going upmarket.

In comparison - Toyota had indeed done so and had customers waiting in the wings for an a higher class product.

In my opinion - they were doomed to failure even if their cars actually lived up to a higher class standard - rather than being obvious cut-offs of existing product doomed to sell to people who simply cannot afford the real thing. They were at least a decade - maybe more - too early to move in OUR market. It might have been different if they only moved in the far east countries around Korea - and built a good reputation first - but they didn't. The fact that they sold them with the same dealers who GAVE AWAY the Mass Market product by offering staggering rebates and discounts - because noone would buy them without that - was simply another nail in the coffin. You really cannot sell Tiffany jewelry easily to a Kmart customer in Kmarts!

Spot on. The new styling helps connect the 3 models. (Yes, just 3 and my local dealer only has 6 cars in inventory). This brand launch has been a fail.
Separately, if the Cadillac CT6 had this interior, a V8 and a name at launch we would not be reading about its demise today.

Correct. Bob Lutz moved Cadillac's attention away from luxury and comfort to performance. Target should have been Lexus, not BMW.

This new design langauage appears to be an attempt to copy Acura and Mazda. Genesis, like Hyundai, has a hard time being original. Genesis' biggest failure is being 5 years behind the crossover trend. Every automakwr but Genesis has figured out that consumers want more than a sedan.

A mishmash of other auto makers' designs smashed together. Individual features ok but viewed as a whole not so much.

Lost its way? Kind of difficult when it was never on the right path to begin with. Or, more precisely, it was always on the coattails of someone else's path with its derivative styling and its lack of innovation. Genesis is a really good "I'm here too" brand. They bring nothing new to the table that would truly compels a buyer into the showrooms.
Genesis is a brand that doesn't have its own voice. When you keep trying to let the public know that you're here, but all they hear are the voices of Audi, Mercedes, BMW, and Lexus through the imitated design themes, then those brands with higher cache will be the ones "heard" first.
The only voice Genesis has right now is the voice of value, but with incentives from the other brands, that doesn't seem to hitting the high notes. Maybe the G70 will change that since it was named MT's COTY and to C&D's 10 Best, but I see it conquering sales from Infiniti, Acura, and Lexus, but not from Audi, BMW, or Mercedes.

Sorry, but that grille is fu*king u-g-l-y.

Will make a very nice car for Hertz and Enterprise

pointless like all large sedans. they would be better off with a competitor to the current king, the audi Q7

The interior looks great, the exterior's silhouette looks like an S Class with the headlights of a Volvo S90. They need to fix the grill but maybe current Lexus owners might like it.

The interior is great.

I loved the pre-refresh G90 when I drove it. Brilliant car.

It felt like you were getting a $90,000+ car without the price tag.

Now? I don't think I'd want to be caught dead in it.

Genesis as a brand is still relatively young. At will will only take time & persistence to carve out a definite role among the existing competitors. The brand will need to have updated sedans & SUVs to appeal to the broad range of potential consumers that could be lured away from the popular offerings.

The best thing the luxury brand can do is offer as many of the competitive content options as possible & focus on quality fit & finish. Reduce the amount of reasons why we shouldn't by a Genesis whatever. Increase the reasons why anybody should get a Genesis until it's an obvious choice in whichever segment they want to lead.

Why are they wasting a SECOND on sedans?

001

Because when the launch of Genesis as a brand has been and continues to be botched to hell and back, this is what you do.

The Telluride/Palisade should have been a Genesis vehicle first.

My chauffeur doesn't like it's looks at all.

And the opinions of the underclass matter to us because????

Price it at $45K and watch it sell well.

Genesis seems to be making the same mistake(s) as Cadillac. First, an all sedan line-up in an SUV/crossover world. The top tier sedan market is firmly established. New luxury SUV entries have a better chance.
Second, they are pricing their cars similarly to the established leaders (German). To gain acceptance they need to offer some value.

if imitation is the sincerest form of flattery, then a whole bunch of brands should be flattered.

Headlights - Volvo
Giant grill - Audi
Lower front bumper - Alfa Romeo
Side fender portal - Lincoln
Side hockey stick - BMW
Lower chrome strip wrapping around car - Mercedes
Rear fender/quarter/lights from side - Mercedes
Wheels - Mercedes Maybach
Rear lights from rear - Lincoln
Interior - Audi

I like how everyone claims that Hyundai is copying everyone, no one ever sees it the other way around. R&D puts deigns years in the works so it's not like they change it today to match another vehicle that changed in the middle of their design phase. Plus, tell me all you design geniuses out there, how many different shapes can you make a grille, taillights, headlights, etc? When you stray too far it is ugly, we have see it time and time again. Look how long Acura had that ugly V-design grille everyone hated. If you're all so smart, how would you design a new grille, that brings in air, can accommodate all the safety sensors, look luxurious and not be one of a couple shapes that exist in the world. The headlights can only be so different or considered ugly, people can't handle dramatic changes. JRob now claims a company is stealing a fender design? Tail lights that go all the way across? the Azera did it first, then then the Lincoln copied their design cues. The wheels, if you want to be original then they are more similar to 70s Trans Am style, so Merc/Mayback stole them. headlihgt-if you split the headlights into halves for different types of lights, they all look like a volvo except Genesis line continues into fneder unlike Volvo. Side "hockey stick" if you mean the lower fascia chrome accent, cars have had that way before BMWs of recent. The lower front fascia molds into the lines of their grille, doesn't mean they are coying every single line from someone else. It doesn't have a splitter attached to it. Come one man, it's getting absurd the amount of hypocrisy on this website. You can take any car on the road and fine some design cue that was made similar to another car recently or years ago. There are only so many ways to design a car without upsetting the feeble minds like these on this website.

You're not serious, are you? You tell me how Audi, BMW, Mercedes, and Lexus, just as four examples, can design exteriors and interiors that look absolutely nothing like each other. And they look nothing like Cadillac, Acura, Infiniti, Volvo or Alfa. Notice how I just named almost all Tier 1 and Tier 2 brands that look nothing like each other. YET, the one brand that seems to look like a mix of almost ALL of them is......ta-da....GENESIS. It's really not that complicated.

If you feel that a car company can't design something original, then you are just like that company and lack the creativity to do so.

Aw c'mon cidflekken! How can you not see that the greatness of the BMW M5 comes from the Hyundai XG300? I mean come on! Round wheels!! 6 cylinder engine!!! windows!!!! Good God, man!!!!! Are you really that blind???????

the truth is the guys behind Genesis are legends in the auto industry. They have and all star team. Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president. Luc Donckerwolke, former design director of Volkswagen Group subsidiaries Bentley, Lamborghini and Audi, leads the design brand,Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role as executive vice president of performance development and high performance vehicles. Sang-yup Lee, formerly at Bentley and Alexander Selipanov, formerly at Bugatti, lead exterior and advanced design. Fayez Rahman, former development leader at BMW, is vice-president of architecture development, these guys know what there doing .sounds like alot of you have never driven any Genesis. even the first generation 09-14 genesis sedan are great cars.

The problem with Genesis isn't the cars but the incoherent marketing. It's YOU that have missed the point.