#NAIAS: As With ANYTHING Good, There's A Catch! What's Lincoln's #1 MESS UP With The All-new Continental Coach Doors Edition?

This morning brought us official news from Ford's luxury division, Lincoln. Finally, the Lincoln Motor Company decided to give the the Continental we deserve.

Six inches longer, we received the Continental Coach Doors Edition.

Lincoln Continental Coach Doors

Boasting ample room in the back, it features the much-loved "suicide doors," that made the vintage Continental so wildly popular. When the latest Continental Concept showed up, we originally made one thing clear: It needs the suicide doors.

They didn't show up to production, obviously, which is why today's debut is an occasion. Although we were largely impressed with the all-new Continental, the reality was clear — Lincoln failed to capitalize on a moment in time.

So, now the manufacturer decides to make it right. Great!

There's just another problem: For the 2019 model year, Lincoln has decided to keep the Coach Doors Edition's production limited to a paltry 80 units. For 2020, Lincoln has said it will evaluate the market's response and decide how many we will see.

Having said that, I've got to ask: Of the Lincoln Continental's let downs, which ONE do you think is the BIGGEST mess up with the all-new Continental Coach Doors Edition? The DELAY to market or the fact SO FEW will be produced?


Lincoln Continental Coach Doors

Jaeko - 12/18/2018 3:17:50 AM

+2 Boost

Make it a coupe, poor man's Wraith.

valhallakey - 12/18/2018 3:54:25 AM

+1 Boost

The biggest problem is that the overall car does not look opulent like the early-mid 60s Continentals did. It could be a Taurus for Christmas sake. It needs to be longer, lower, slab sided with hard ridge lines across the edges along the length of the body....

Truthy - 12/18/2018 7:25:08 AM

+4 Boost

On the plus side, the added six inches make it look better, more Lincoln, less Ford.

MDarringer - 12/18/2018 8:09:15 AM

-1 Boost

#1 Wasting any time on a car they will be discontinuing soon.
#2 Price is asinine.

PUGPROUD - 12/18/2018 8:35:38 AM

+4 Boost

Good step in the right direction, hopefully a sign of more American Luxury to come.

MDarringer - 12/18/2018 9:01:12 AM

-1 Boost

Reinventing the Continental as a $50-75K EV coupesedan that is flashy like a Taycan would be a good move.

carloslassiter - 12/18/2018 1:14:25 PM

+2 Boost

Reinventing the Continental as a $50-75K EV coupesedan that is flashy like a Taycan would be a good move.
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You must have been off Twitter this AM. EVs are now dead.

Truthy - 12/18/2018 4:50:32 PM

+2 Boost

Agree that the $100,000 price tag is outrageous, especially for a car based on Ford Fusion bones. They cannot move these at $75,000, how does changing the doors add up to $25,000.

wilfred - 12/19/2018 1:50:24 AM

+1 Boost

80 units @ $100k a piece, sure, great for collectors & museums.

If they want to sell volumes, I’ll say $60k but I’m cheap. Even $70k might work...

bmw7er - 12/19/2018 3:11:03 AM

+2 Boost

I don't believe it. Ford can't drop the only luxury car it makes. China will scoop all of these cars up. Granted, the sedan market is in the toilet, but without a flagship like the S Class, Mercedes would not be at the top. I think this is a move to get ready for the upscale Mustang based 2021 Continental RWD, V8, suicide door that we have all waited for. This is righting a wrong as quickly as possible.

MDarringer - 12/19/2018 8:25:48 AM

0 Boost

This is a hastily contrived stopgap as the SuperFusion Continental was. Although I enjoyed the one I had for a while, the fact that I could pick out all the identical trim pieces that were found on a $23K Fusion was disconcerting. The Continental did not fail because the sedan market crashed. it failed due to marketing. It should have replaced the MKZ at the MKZ's price point. My Continental had a window sticker of $70K and it would have been acceptable at $45K. Similarly, $100K for suicide doors is $50K too much.