Not So PC? Audi Goes On Record Claiming Women Want Masculine Looks Over Gender Neutral Styling

Not So PC? Audi Goes On Record Claiming Women Want Masculine Looks Over Gender Neutral Styling
Anyone remember the Nissan Murano Cross Cabrio? Of course, you do. It was so horrible it’s impossible to forget. Nissan figured slicing the roof off its popular crossover would have appeal, specifically to women buyers. They figured wrong. Fortunately, Audi took note.

Automotive News Europe recently spoke with Audi exterior designer Matthias Fink who went on record stating women buyers want more “masculine” designs as opposed to softer looks. Case in point: the new 2019 Audi Q3 crossover. The previous generation featured a softer, less aggressive design specifically because Audi figured it’s what women wanted. After all, the compact Q3 is aimed at women buyers. Turns out that was the wrong approach.


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MDarringerMDarringer - 12/26/2018 12:53:12 PM
+4 Boost
If anything, assuming women want "gender neutral" styling--whatever in hell that means--is the sexist stance.

My question is: What demographic supposedly wants all the sci-fi styling that is so rampant right now?


skytopskytop - 12/26/2018 1:16:13 PM
-1 Boost
Liberals are demanding transgender automobile designs.


MDarringerMDarringer - 12/26/2018 1:42:17 PM
0 Boost
Most likely yes.


zliveszlives - 12/26/2018 2:20:23 PM
+7 Boost
i think that's what happened to the silverado


MDarringerMDarringer - 12/26/2018 5:02:59 PM
+1 Boost
It does look like an aged woman with too much plastic surgery now that you mention it.


OneOfOneOneOfOne - 12/27/2018 9:57:05 AM
0 Boost
the cross cabrio was driven exclusively by women from what I saw. of course no one can name a successful feminine design can they?


HawkHawk - 12/27/2018 4:12:41 PM
+1 Boost
Maybe the VW Bug cabrio?


MDarringerMDarringer - 12/27/2018 4:27:20 PM
+1 Boost
The New New Beetle was a sales disaster from the get go.


Section_31_JTKSection_31_JTK - 12/27/2018 5:03:35 PM
+1 Boost
That photo reminds me how much better looking the previous generation Audi Q7 S-line is than the current generation.


2ndbimmer2ndbimmer - 12/29/2018 10:03:13 AM
+1 Boost
Would make sense since women like the Lexus RX and even that vehicle has more defined lines than in the past.
Women like defined jaws on men and want to be in control. So a more masculine look does make sense.


t_bonet_bone - 12/29/2018 5:04:55 PM
+1 Boost
Women would love a MB pickup.


MDarringerMDarringer - 12/29/2018 5:38:46 PM
+1 Boost
Nissan garbage to the rescue.
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