Ford Sales Plummet 8.8% In December - 2018 Tally Falls 3.5% For Brand

Full year Ford U.S. sales totaled 2,497,318 vehicles, with Ford marking its ninth straight year as America’s favorite brand

A continued stronger mix of trucks and SUVs expanded transaction pricing for another new record of $38,400, a $1,600 increase over December last year; this compares to a $470 increase for the overall industry at just $34,000 per vehicle

Full year F-Series sales were up 1.4 percent on a total  of 909,330 trucks sold for 2018 and the 42nd consecutive year for F-Series as America’s best selling pickup

Ford sold a total of 217,653 commercial vans in 2018, making it the best seller of commercial vans in America for 40 straight years

Ford SUV sales totaled 797,238 a new sales record for Ford SUVs; this comes on the success of the all new Expedition and EcoSport, setting the Ford brand up well as it transitions to the all new Explorer and Escape later this year

Due  to order timing, daily rental sales were down; Ford fleet sales declined 19.5 percent in December, with daily rental down 41.5 percent

Lincoln Dealers reported their best retail sales month since March, 2007 on strong SUV sales performance; Lincoln SUVs were up across the board

MDarringer - 1/3/2019 10:45:25 AM

0 Boost

Ford's in a definite holding pattern with the Ranger taking its dear, sweet time getting to market, the Bronco still a long way off. The Explorer cannot come quickly enough. The Mustang desperately needs to return to heritage. The update has done it no favors

PUGPROUD - 1/3/2019 7:12:08 PM

+3 Boost

Ford brand's total decline is in cars...no surprise here.

ilovecar2015 - 1/4/2019 10:32:10 AM

+2 Boost

In an SUV world, how did Ford managed to declined YOY on Explorer and Escape? And they got rid of cars...

MDarringer - 1/4/2019 11:25:11 AM

+1 Boost

Everyone knows a new Explorer is coming so they are holding off is my theory ditto the Escape.

mini22 - 1/5/2019 12:32:33 AM

+1 Boost

Clearly other than the Fusion(which I don't understand)Ford cars are a done deal. I still think there is life left in the Fusion. I think Ford could have merged the Fusion and Mustang on to the Mustang RWD platform
and offered it in awd. Leaving the Mustang to fend for itself may be a tough decision. That is unless Ford wants it to eventually die.