In recent days we've been keeping an eye on all things related to the 2019 Consumer Electronics Show (CES), which will be a key place for vehicle-related technology debuts. We know a handful of automakers will be prioritizing this event.

One of them is Audi.

According to reports and company-issued press releases, the four rings will be debuting an in-car entertainment experience that will function when the vehicle is parked. On the surface that sounds quite a bit gimmicky but as the company notes in its latest release, there will be another concept around digitization as well.

Automakers, in general, haven't been so great at the whole innovation thing but perhaps they'll start turning it around as many have dedicated offices and resources in Silicon Valley these days.

That said, if you want to stay ahead of Audi and what it's up to, bookmark this story so you can watch the press conference LIVE on January 8 at 2:00 p.m. ET.

**Watch Audi's 2019 CES press conference HERE!

Audi's press release follows:

Save the date: Audi to debut pioneering concepts in digitalization and in-car entertainment at CES on Tuesday, Jan. 8

• Audi returns to CES for ninth year to showcase future of digitalization, in-car entertainment and mobility at Consumer Electronics Show (CES) in Las Vegas
• Brand to unveil all-new in-car entertainment experience with partner to be announced
• Audi press conference Tuesday, Jan. 8 at 2:00 p.m. EST/11:00 a.m. PST in North Hall, booth #7019

HERNDON, Va., January 4, 2019 – Audi returns to CES for the ninth year with a focus on digitalization and next-generation in-car entertainment technologies.

Building on its endless pursuit to deliver the best in customer experience, Audi will showcase pioneering concepts at CES to demonstrate how the driving experience is evolving across digitalization, connectivity, entertainment and automation.

Between Jan. 8-11, Audi will host visitors at its CES booth (Las Vegas Convention Center, North Hall, #7019) to demonstrate new in-car entertainment and connectivity capabilities, including the “Audi Immersive In-Car Entertainment.”

On Tuesday, Jan. 8 at 2:00 p.m. EST/11:00 a.m. PST, Audi will hold a press conference to announce its vision for the premium digital experience of the future, and host demonstrations of the technology. Audi will broadcast the press conference live on Audi MediaTV (www.audimedia.tv).

zlives - 1/4/2019 6:52:02 PM

+2 Boost

"parked" = autonomous mode

malba2367 - 1/5/2019 12:06:07 PM

+2 Boost

All the car companies are trying too hard with their in cabin systems. All a car really needs is solid CarPlay/android auto integration. The phone constantly updates, and when it becomes too slow it is easily replaced. The auto companies should focus their resources on EV development and autonomous driving tech. Trying to reinvent the in cabin electronics every few years is a costly game that will get them nothing.

CANADIANCOMMENTS - 1/5/2019 2:56:41 PM

+1 Boost

Indeed. A glass cockpit isn't what everyone wants. Lord knows what it will do after the warranty expires. I'd be tempted by a G-Class Professional with vinyl interior, 300 cdi engine, roll up windows and a 5 speed auto with real off road wheels and tires. Sadly only sold in Germany, Australia and the Middle East. Euro 5 still acceptable in these nations.

carloslassiter - 1/5/2019 1:05:06 PM

+4 Boost

When I say "drive home", I want my car to map the route to my house, not call some random name on my call list like my BMW does now.

MDarringer - 1/5/2019 1:38:38 PM

+1 Boost

Get a Kia.

carloslassiter - 1/5/2019 8:28:15 PM

+3 Boost

Touche'.

mini22 - 1/8/2019 1:49:48 AM

+1 Boost

Ah but infotainment systems are where the profit is. So that really tells you about the mindset of automakers. Example VW does not put an IRS on the new Jetta at the current price point specifically because they wanted to have a better integrated infotainment system. They only had a certain budget to work with to keep the price competitive. They determined that a decent infotainment system was more important than an independent rear suspension system. Obviously if there is not a price restriction its not as much as an issue. Never the less the profit made on these systems must be a pretty big percentage of overall vehicle profit.