It was only so many years ago that automakers really turned to the Consumer Electronics Show (CES) and realized it too could be a place for them to gin up some news. But, there was one rather large bump in the road.
Its timing coincided with the Detroit Auto Show (NAIAS), which was one of the largest automotive events of the year. Simply put, it was going to be "do or die," for NAIAS.
After some years though it's clear who has become the victor. This is why
Agent 001 forecasted way back in 2011 that it would make sense for the automakers to make CES a bigger stop on the circuit and then push Detroit into the summer months.
It's almost as though the leadership in charge read his post. Albeit, far too late!
In this Engadget piece, the technology publication describes how CES actually became the go-to place for automotive tech-related reveals. While it began with automakers focusing on the event in 2011, the tipping point came in 2016.
Check out the excerpts below and read the full piece via the link below.
...Automakers began "showing up" to CES. Cars were shown, concepts were unveiled and the tech press started to take notice. It also meant that automotive reporters started attending the event too. They could see the newest wares from the companies they covered and check out some of the coolest vaporware in the car space. Also, a few things that actually made it to market...
...As an increasing amount of automakers position their vehicles as more than just dumb four-wheeled machines, the CES "auto show" will grow. We've accepted that the automobile -- whether it be an entry-level small car with an innovative infotainment system or a top of the line electric sedan that can smoke most supercars off the line -- is a gadget. Now we just have to accept that CES is an auto show that's also home to a bunch of giant TVs...
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