It Isn't Reliability Or Quality, So What Made Jeep Lead The Industry In Sales Increases

After testing the latest Jeep Wrangler, Consumer Reports dinged the iconic off-roader for excessive wind noise on the highway, stiffness and an overall lack of "reflexes and agility" for a contemporary vehicle.

But Jake Fisher, the magazine's director of auto testing, said he had a blast driving it. He said it was fun bringing it home, getting waves from fellow Jeep motorists and taking off the doors and roof. It's definitely not a serene ride, and the steering isn't the smoothest, but he said it was an enjoyable experience.

USNA1999 - 1/14/2019 10:35:38 AM

+3 Boost

Brand power is they key, more proof that Consumer Reports and JD Power are useless crap.

TheSteve - 1/14/2019 11:55:53 AM

+3 Boost

Jeep is an iconic brand. People who want a Jeep want a *Jeep*; not just a 4WD ute of some sort. Their desire for a Jeep is so strong, that they aren't deterred by what reviewers or owners have to say, including issues pertaining to initial defect, reliability, finish, hay wagon ride, and so on. They want a Jeep.

PUGPROUD - 1/14/2019 12:04:11 PM

+1 Boost

Its genuine. Its true to itself and its heritage. Hasn't ever forgotten where it came from and what got it here. Directly opposite of new Supra.