Hyundai Takes A Knee On NFL Sponsorship Renewal

During this 2019 Detroit Auto Show, Hyundai Motor America CMO, Dean Evans confirmed that his company isn’t planning on extending their official vehicle sponsorship deal with the NFL beyond this year.

The Hyundai exec also stated that NFL programming will still be a key piece of its marketing strategy, and that they won’t pull out of the league completely. Still, this decision leaves the door open for other car brands to step in and claim the official sponsorship title.

ricks0me - 1/16/2019 7:21:18 PM

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I now have truck loads of respect for Hyundai ... Good Move

OneOfOne - 1/17/2019 9:35:47 AM

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you are a communist. fuck off

jeffgall - 1/16/2019 7:31:07 PM

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Haven’t watched a NFL game in 2 years. Wish my company would cancel it’s redicoulously high sponsorship contract as well.

OneOfOne - 1/17/2019 9:36:08 AM

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should cancel you for being a subversive who cannot spell

MDarringer - 1/16/2019 9:27:35 PM

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The NFL has become such a cesspool of politically correct, hysterical #SJW douchebaggery that celebrates the idiocy of highly overpaid men who think their opinion matters solely because they were hired because they can throw and catch the ball and consequently grandstand by kneeling down to play the drama queen.

Apparently Moron 5--one of my least favorite bands--is supposed to show up at the Super Bowl and is now being pressured to take a knee.

OneOfOne - 1/17/2019 9:37:14 AM

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ratings are up across the board dipshit. and you are still watching as well.

MDarringer - 1/17/2019 7:30:02 PM

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Revenues and viewership have fallen off a cliff d-bag.

Tiberius1701A - 1/17/2019 10:23:25 AM

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Someone (Whom I have never seen comment here)subscribes to the false narrative. Using expletives earns you zero respect, BTW.

carloslassiter - 1/17/2019 1:58:06 PM

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NFL ratings are up, so is fake outrage exhibited by the meatheads who whine about it.