Cadillac Says They Have One Last Shot At Making It - Is It Already Too Late?

Not unless it turns to its roots and heritage...American Luxury. Names not numbers, great style, power and comfort. Lincoln is rising from its own death bed by remembering where they came from and who they where. Cadillac needs to turn in a similar direction and be committed to it.

who buys or even shops cadillacs? out of it midwesterners and douche rappers.

Question: what is a Cadillac... What does the brand stand for or represent?

BMW is The Ultimate Driving Machine!
MB is The Best or Nothing!
Lincoln is Understated Quiet Luxury... Uniquely American not trying to copy the Germans... And it's working!

So Caddy... What the hell are you???

PS. Hey Autopsies, Fewer pictures please!

The Cadillac Traverse and the two Cadillac Equinox versions are better than nothing but their prices are at least 15% too high for a Chevy in drag.

Cadillac needs NAMES.
Cadillac needs commanding style.
Cadillac needs to be one size larger than the norm for the segment.
Cadillac needs not to be a hastily rechristened Chevrolet.

A real issue is how fast can GM move to make the kinds of changes needed. Right now among the easiest conquest sales Lincoln can make are potential Cadillac buyers. Lincoln headquarters ought to have a campaign to "Kill Cadillac". Even FCA can nibble away at those customers. Some of the RAM interiors shown last week are a lot nicer than the XT6's. Heck, the upscale Jeep Overlook and Summit treatment can also steal potential buyers, especially if applied to the upcoming Grand Grand Cherokee and Wagoneer. GM lacks the ability to understand the market and move quickly with quality and value. That will likely be Cadillac's ultimate failure, if not GM itself.

They should place a call to Genesis or Lexus and strike up a co-development deal. The G90 is simply a much better car than the CT6 and I have spent several days in both of them. The G90 is an 80% S Class and the CT6 is an 80% E Class. And so on.

By going to names, high content for a reasonable price, and leasing aggressively would be a winning strategy UNTIL better and more bespoke vehicles could be made.

Yeah, and Genesis did not launch the G90 with a 4cyl like Cadillac did with the CT6.

It's a much better car than the racist, anti-Korean bigots here will admit to it being.

Have I become an AutoSpies whore or you guys are all right plain and simple?
Come on Cadillac you can do this!
I hope someone from GM is a subscriber and takes notes

They are eyes off the prize. First Cadillac will topple then Buick. When in reality, GM should send Buick to China once and for all and concentrate on Cadillac being the brand above Chevrolet.

I am continually baffled by the missteps Cadillac keeps making. If it weren’t for fleet sales they may not be here today. The only product that hits the targets in its respective segment is the Escalade. The XT5 seems to be selling well but likely lower trims at highly discounted prices. The XT4 is simply overpriced for its size or undersized for its price. This new XT6 is just a Chevy in Cadillac clothing, very disappointing. Every sedan in the lineup has major flaws whether it be lack of refinement, lack of rear seat space, cheap interiors or whatever. There are so many good cars to benchmark I just don’t understand why they make the final production choices that they do.

I understand you underlying point, but you at least have to argue with actually facts lol. Alot of what you mentioned isn't correct.

Cadillac has considerable brand equity that it is wasting. For over a decade, maybe two, they have stated their goal as being a top tier luxury brand. They are not serious about this. Genesis, a three year old brand, already has 3 cars more compelling than their respective competitors from Cadillac. GM could have done this and the goodwill toward Cadillac would have made them successful. No, this has to be intentional and cynical.

No. Cadillac is DONE. Totally done.

They had a chance to invest the time and money to rebuild the brand, and they even publicly committed to it. And what happened? Canceled it after 4 years because they couldn't rebadge a Chevy Traverse fast enough. It's like they were hiking up Mt. Excellence, got ten feet up and said "aw hell, the Okay Lodge is right here, let's just go have a beer".

Cadillac is shot, they're over, there's nothing left to salvage. They've beaten their reputation into a bloody pulp.

I don't know what form "done" will take with them. Maybe they'll disappear entirely, maybe they'll continue to be "also-ran" "discount" "fake" "budget" luxury for people with too little money and brains to know the difference. But they certainly have punted their last opportunity to become the Standard of the World again.

This "we know it's our last chance, for real this time, and we'll be electric soon" bullshit is totally transparent, especially coming from business-as-usual GM corporate mouthpieces like Steve Carlisle. Does anyone think Cadillac has the balls to do this electric transformation the right way? They can't even summon up the courage to make their own damn window switches.

I want to take someone from Cadillac, haul him or her over to the CT6 or XT6, and say "look at this car, look at the plastics, look at the fit and finish, look at the leather quality, now look me in the eye and tell me you think this is good enough" and if they say it is, then Cadillac just needs to fire him/her and everyone with the same thinking.

At the risk of sounding elitist, these poor people have just absorbed the mediocre squalor of Warren, MI to the point they wouldn't know what luxury is if it bit them on the ass. If you have an entire company of people who don't know, live, or understand luxury, how can you expect them to build a luxury car? That's how you end up with people who think their current products are good enough. That and beancounters.

cidf said: The only product that hits the targets in its respective segment is the Escalade

rick said: that is correct because the Escalade has Cadillac DNA. Big Bold Brassy with no apologies. Please check out 1959 Eldorado Convertible...
Big Bold Brassy with no apologies.

If you look at the body style shown above and look at the body style of a Subaru Ascent ... you will see similarities

I'd love to see Lincoln do a new Town Car off the Aviator with suicide doors, baroque styling evocative of the upright Town Cars--not the horrible Crown Vic mess it ended on--with two and only two rear seats that are commodious as hell and outfitted with every convenience option known to human kind.

lose the sedans. nobody is buying sedans especially 'luxury' sedans. and american luxury is a non starter in 2019

Exactly. No luxury car maker at this point in a dying Sedan market will make inroads on Mercedes or BMW. Cadillac should stick with what brings them success, which is their Crossovers/Escalade. At least prioritize them over Sedans.

Cadillacs are nothing more than Chevys with a Caddy name plate glued on to it.

Why does Cadillac care so much about their Sedans? The Sedan market in general is nearly dead in the USA. Cadillac could be soaring in sales if for the past 10 years instead of focusing so contently on 'high-performance' sports sedan(V series) but instead prioritizing on making Standard of the World Crossovers/SUV's. There SUV's has been total bright spot and major profit makers for them in the USA for quite sometime.

Considering how much the XT6 is essentially a put together product market gap filler & not a genuine competitor like the Aviator, Cadillac may be done soon if there Crossover line slides. But if the Crossover line maintains success, there's hope.

Yet their entire crossover line are reskinned Chevys, which should be Buick's job. It's like GM has Buick and Cadillac and knows not how to position either of them, but now dangerously finds them to be the same animal.

@MDarringer Yea, but the XT4 & XT5 aren't reskinned Chevy's. The XT6 if Im correct does share the platform of the GMC Acadia. But I agree with your general point.
I think GM just made a major misstep in the past 10 years. Focusing on a dying market (Sports Sedans), rather than a significantly growing market (Crossovers) losing even more market share.
I think high gas prices played a major role though.