Lincoln Proves Again That Classy Sells - Continental 80th Anniversary Coach Door Edition Sells Out

Soooooo.....Lincoln found 80 idiots to pay $110,000 for a car that starts at $46k...and shares it’s underpinnings as well as infotainment with a Ford Fusion....their marketing team deserves a raise

"The best things in life are free. The second best things are very very expensive."...Coco Chanel. Lincoln deserves credit for finally drawing from its roots to re-position its brand. create a point of difference and identity. Hopefully newly installed management at Cadillac is paying attention. It ain't difficult to figure out where you came from and what brand values drove your success in the first place. Lincoln and Cadillac stand for American Luxury. With roads overcrowded, traffic jams, lower speed limits, in car infotainment options and fewer places to stretch a cars performance American Luxury will find a new generation of younger buyers.

It is a gorgeous Ford Fusion I’ll give them that...and to think the Fusion starts at less than $25k, that is one Helluva marketing team

idk, i like the idea and would pay for it if i was in the target age group, so maybe in another 2o years when they come out with the 100yr edition.

Its a "Mercedes Maybach S560" solution - take an existing car, tart it up so it is just different enough, jack up the price so everybody knows you've dumped some 'coin' on it and then watch the profits roll in.

I live in NYC, home of the chauffeured Mercedes S-Class. The Maybach as always been popular here, but the new ones (which Mercedes subtly redesigned to appear even more "Maybach-like" with new badging and much more bling including a new vertical, chromy grille) are just EVERYWHERE! I'll bet Mercedes sells them for full list and they must make $70,000 on each one, given a normal S-Class is about $110,000 and these sticker out around $200,000. Most are the V8, 4-Matic version.

I'm not sure how many buyers are out there for the Lincoln but I'm sure that 25% of the Continental sales could be higher-margin "coach door" versions.

Right...the Maybach is based on an S Class whole the Continental is based on a Ford Fusion LMAO, I can’t see myself paying more than $50k for it.

Again being based on the best car in the world COMPLETELY DIFFERENT than being based on a discontinued Ford Fusion...LOL and hey have the nerve to charge 6 figures....I can’t

Reminds me of an interview I read years ago with Dr. Z, who at the time had been named to head Chrylser after the merger with MB. He said his memories of American sedans were large, long hood, V8 with a presense, thus the 300 C. Lincoln seems to be channeling the same idea somhat, which is use the heritage.
Cadillac - pay attention.

Too bad they did not make it this way from the start. This model always should have been echoing the 1960's iconic model.

I notice the "enthusiast" magazines never include this Linciln in luxury car comparisons to avoid the embarrasment of finishing last. Wonder why.

Performance is NOT why you'd buy a Continental. Utter comfort is why you'd buy one.

What I love is they had an idea and did something with it... they saw something that wasn't there and created a demand for it... bravo!

I'm glad Lincoln did this. It is so cultural "Americana". That's what Lincoln needs to continue to do. Just get rid of Matthew McConaughey.

Actually a chop shop did this for Lincoln.

I have thought about getting another Continental Black Label as my company car. I loved the last one. And I miss it. I also miss the Stinger.

This is insane: A $110,000 car based on a Ford Fusion. This is not a premium platform or even a legit RWD based platform. Epic idiocracy.

The SuperFusion is surprisingly good when it shouldn't be.

Yes, and there have been significant upgrades to this "platform." It is more than a stretched Fusion.

I love it. At least Lincoln is thinking creatively. I don’t give a hoot if it’s based on another car. For all we know every platform for every car costs the same (I know that’s not true but car companies want you to believe there is a bigger disparity than there really is).

I wish Lincoln would find more success. They are building cars that more closely define “American luxury” than any other right now. Grant3d they are still weeding out some of their recent mistakes but they are going in the right direction. I think the Aviator, as long as the actual is as wonderful as the promise, might help elevate them again.