Did Chevy BLOW It By Not Making The New Blazer TRUE To It's Heritage And Not Going Head To Head With Bronco And Jeep?

Chevy was STUPID to name their Edge a Blazer.

There’s a lot of RX in it.

Iconic cars deserve iconic effort. This is nothing but an icon in name only.

The last comment nailed it and GM in general.
Every product decision is for expediency. This limp effort used up any equity in the Blazer name. The damage the XT6 does to Cadillac intangibles? It would have cost more to develop a three row crossover on the CT6 platform and rely more on Escala cues, but the resulting XT6 was easier. It also ends any discussion that Cadillac is any more than a Chevy with a different grill.

Define "true heritage".

All signs point to the new Bronco being a vehicle capable of serious off roading.

I have to hand it to Chevy — they somehow managed to pile every Asian cliché into one vehicle. Disgusting.

Yes...the Blazer should have been something to compete with the Bronco/Wrangler. Even if it was a Equinox rebadge that had that "macho" look it would have worked as most customers do not know/care what constitutes a real off road vehicle. This thing is pointless in GMs lineup...they already have Equinox, Buick Envision and GMC Terrain in this space...this Blazer doesn't have any features or qualities that separate it from those three models.

The Ford Edge doesn't have any reason to exist given the Escape and the Explorer, but it sells incredibly well. Last I checked, Chevy isn't sold in the same dealers as Buick/GMC. This is a dealer issue product. I would argue that it is much more compelling than the dull Envision.

I looked it up online, dealer inventory already. Its available in our area and some are priced as high as $55K... The original K5 was special, this trash is just another FWD appliance.

We have none and it's just as well given that no one has come through the door wanting one.

I didn't realize this thing gets up to $50K in the top trim...what are they thinking??

Yes, they turned it into another soccer mom crossover.

Is there a crossover that doesn't look like a mommy mobile? I hate them but i hate sitting behind them in traffic more. I can't find one except the Grand Cherokee that doesn't look like it was built for mommies and that thing will leave you stranded. So would love to hear views in the most masculine cues. This one and the RDX have more festive styling otherwise i got nothing. Any thoughts? And let's ignore the monster BOFs-Expedition, Tahoe etc

I always laugh when people get hung up a name. So they recycled a name. Big deal. No one is buying it because of the name and no one is passing on it for that reason either.

It is aggressively styled to appeal to men, hence the Camaro of suv's. And it has a V6 going for it vs say the RDX. And the infotainment and LCD gauge cluster are pretty darn good. These are a big deal. But no laminated glass on a 50 k vehicle. No defeatable start stop at luxury prices. That won't hunt.

Still nice enough and at real world transaction prices that will hover in the high 30s/low40s after the initial must have
foolish buyers for the RS. It's still a bit overpriced but not out of wack with the market. Solid effort to differentiate it from the other GM products on the same platform. I'd badge engineering here done well. But a B- for cost cutting when priced aspirationally.

While I agree w/you to a point. Its the, "moving out of the Equinox (terrible name) and dont want a Family-Truckster/Traverse, so this is where to go and still stay in the Chevy family..."... but GM is just about giving consumers 80% and for my money I want better value and I predict others will too... $55K for this and a crap standard GM black plastic interior... no thanks...

$35K is the correct price not $55K so ask for a $20K discount.

MD had a good point, from a pure business standpoint the Chevy dealers get a product that likely appeals to a different customer than the equinox and it is not a direct competitor for the GMC, Buick, et al. yes, I think Chevy could have put more effort into the execution (same for the XT6), but if it sells without cannibizing their other crossovers then they are no worse.
I do believe the pricing is optimistic.

It's a joke. The=y took an iconic name with real equity and stuck it on a Rav4 wannabe.

Chevy and GMC already have full-size SUV's, why make another same-size suv and call it the Blazer or Jimmy for that matter. They weren't that great a vehicle during their prime, which is why the TrailBlazer, then Traverse arrived.

The Blazer could EASILY have been pulled off the Canyorado pickup and positioned as a Wrangler alternative rather than the full-sized K5 Blazer et. al. Then GM could have done a Cadillac Adelante with a very rustic vibe as kind of like a G-wagen with a 50% base price. THAT, along with a NAME, would have been a FAR better move than the XT6, which they could have done anyway.

GM kinda did that kind of a move before with the Hummer H3 that arrived at a very inopportune time in national economics.

carlos: well said ... and I usually disagree with you !!!

To MDarringer - In the Coachella Valley (California), Jessup is a dealership that carries Chevy, Buick and GMC.

That's 100% the exception rather than the rule among GM franchises. I know better than you do. Nice try at presenting a sample of one in a lame attempt to do refutation. Engage your brain next time.

Chevy has got to stop its executives from using crack cocaine. It has ruined their brains.

it will sell....

With all the talk of self- driving vehicles, who is really being taken for a ride by General Motors ?
Against a backdrop of falling demand for sedans, and the announcement of consequent factory closures in the US, General Motors is bringing back the Chevrolet Blazer, nameplate, on a new Sport Utility Vehicle which logically would replace the lost sales in the sedan market, but the automaker's decision to build the SUV in Mexico was already not sitting well with the United Auto Workers Union.
Minutes after GM announced earlier in the year that the Blazer would be making a comeback in the 2019 model year, the labor union issued a statement blasting the plan to build the new Blazer at the Ramos Arizpe factory in Mexico.
This news that the iconic Blazer nameplate will be built in Mexico is bound to be disappointing to UAW families and communities across this country.
GM employs over 15,000 production workers in Mexico, pays the workers less than $3 per hour and exports over 80 percent of the vehicles to the U.S. to sell here. This is all happening while UAW-GM workers here in the U.S being are laid off.
The timing of the announcement comes just days before the signing of the new USMCA agreement, and months after GM specifically warned the Trump administration that continued effects of the tariffs on imports from China, could lead to “a smaller GM with lower U.S. production and job losses at American manufacturing plants”.
The tariffs mainly affect imports of the Buick Envision SUV from GM’s factory in China.

The Buick envision sold 41 000 units in north America last year, 17 % of Buick’s US sales, and 200 000 units were also sold in China.
This year GM saw to import 6 month supply of envisions. ahead of the first round of tariffs in July.
GM said the decision to build the Blazer in Mexico was made years ago and that the Blazer's engines are made in the U.S.
The new Blazer, due in showrooms early next year, is well timed as American buyers continue their shift from cars to trucks and SUVs. This year trucks and SUVs accounted for about two-thirds U.S. new-vehicle sales, with cars making up the rest.
SUVs based on car underpinnings, sometimes called crossover vehicles, are what buyers want these days, and the Chevy brand didn't have a midsize one with two rows of seats to compete with the popular Jeep Grand Cherokee, the Ford Edge and Nissan Murano.
The original Blazer sold during the 1982 through 2005 model years. At its peak in 1996, Chevrolet sold just over 246,000 Blazers.
GM unveiled the New Blazer in Atlanta, in July trying to capitalize on a well-known name that has a lot of equity.

Chevy hopes to take a chunk out of Jeep Grand Cherokee sales, one of the more popular and profitable vehicles in the Jeep lineup, in the growing midsize SUV segment. Last year Fiat Chrysler sold nearly 159,000 Grand Cherokees which are produced in Toledo Ohio.
So, whilst GM is blaming the shift in demand from cars to SUVs for the factory cl

Interesting stream of continuous thoughts (and feelings)....

The new Blazer - as iconic as the nameplate is - isn't meant to bring back its iconic heritage roots. At the crux of it, the Blazer is meant to spread expenses across multiple brands that share the same platform (XT5, Envision, Acadia, etc). The average consumer wants new-age designs that are comparable to the competition. Heritage designs are a niche & run a huge risk of being unsuccessful in today's market climate.

Autonomous vehicles are today's "trendy" thing to do just as multi-configurable fuel-cell platforms were 10-15 years ago. Now, automakers are learning that EV platforms can do the same thing - using smart battery configurations. See Tesla.

One design won't satisfy everybody - thats why GM sells a lot of different variations in both maintream & luxury trims & in different sizes. And these vehicles are built in various foreign countries to take advantage of their economies of scale in those specific markets.