Genesis Decides To Walk Before Running - No Performance Brand In The Near Future

AMG turned into Mercedes-AMG. And then, there’s also AMG-Line and not-exactly-AMG models such as the A 35, C 43, and E 53. Genesis, on the other hand, doesn’t want to dilute its brand by setting up a performance division which might be lessened further down the road.

When asked about a performance-oriented G70, Manfred Fitzgerald made it clear to Car & Driver that “we’re trying to set our base.” Marketer or not, a brand as young as Genesis has to establish the basics before dreaming of throwing down the gauntlet.

At the present moment, the G70 can’t do better than the 3.3-liter twin-turbo V6 that Kia uses in the Stinger GT. Be it rear- or all-wheel drive, this engine offers 365 horsepower and 376 pound-feet. It might be down on power compared to the BMW M340i xDrive (382 hp), but the Lambda II T-GDI is torquier.
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ilovecar2015 - 1/29/2019 10:05:06 AM

+4 Boost

First thing first, change the logo, it reminds me of Chrysler every time I see it. G70 has a lot of potential though.

dlin - 1/29/2019 12:58:32 PM

+3 Boost

Korean culture is all Chinese and Japanese... they don't have anything original

MDarringer - 1/29/2019 6:31:32 PM

-2 Boost

They need a coherent marketing plan to begin with. Marketing the G70 with M3-ish performance for a base 3 Series price would be a good move and then place the base G70 25% below the 3 Series would be wise. Names would be good as well

Genesis Inception etc.

MDarringer - 1/29/2019 10:05:37 PM

+1 Boost

Part of that number is that Hyundai decided to clear out stock so getting a new Genesis right now is hit or miss in some spots. That said, the ineffective marketing on this one is enormous.

OneOfOne - 1/30/2019 9:14:38 AM

+2 Boost

why worry about a performance division when people arent buying sedans and coupes? its dumb. they need luxury crossovers.

cidflekken - 1/30/2019 3:27:15 PM

0 Boost

Genesis has a lot to worry about and performance models is the least of those worries. The G70 certainly shows promise but I don’t see it overtaking any of the segment leaders any time soon.