Hit Or Miss? Superbowl Ad Pitches The Future Of Shopping For Your Next Hyundai

Jason Bateman plays an elevator operator in Hyundai's Super Bowl ad that pitches its "Shopper Assurance" program, which seeks to modernize the car-buying experience.

The ad, released Wednesday, compares car buying to dreaded activities like getting a root canal, taking the middle seat of an airplane, or delivering "the talk" to your kids. In the ad, car shopping occupies the bottom floor, but Hyundai positions its retail experience as superior by zooming the elevator up.

 

skytop - 1/30/2019 10:04:04 AM

-1 Boost

I am NEVER going to purchase a Hyundai OR a crummy Kia. So this article question is moot.

MDarringer - 1/31/2019 8:50:25 AM

0 Boost

So snowflakes think they get a great deal because they didn't negotiate. There is NOTHING transparent when a business says it's being transparent with customers.

HIDuckdiving - 2/1/2019 6:19:19 PM

+1 Boost

So I have a question for those of you who are in the car business...I'm going to be needing a new lease soon. There are a number of franchises who advertise no negotiation pricing. Should I just bypass them, or should I go and then try to negotiate anyway? I like the game, and I'm guessing if they are having a slow day/month, they won't necessarily pass up a sale for their policy. (This is in northern California.) Or am I wrong and wasting my time with them?