Ford Throws Ranger Plant Into High Gear After Orders Take Off

Ford Motor Co. expects a total of 1,200 U.S. Ranger sales in January — the revived midsize pickup's first month on sale — and plans to start running overtime shifts at its Michigan Assembly Plant next week to keep up with demand.

Kumar Galhotra, Ford's president of North America, on Wednesday said the Ranger is exceeding expectations, and that about 300,000 consumers already have indicated plans to purchase the vehicle.

"Based on the orders coming in, and based on the hand-raisers, we think the demand's going to be so strong, that starting in February our assembly plant will be going into massive overtime," Galhotra said at a media briefing.

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greGARYous1 - 1/30/2019 4:40:37 PM

+2 Boost

Expect demand to be very strong for this class leading Ranger that should take the #2 sales spot from the Chevy Colorado as it pulls demand from the competition.

Production at full line speed is approx. 1 vehicle every minute for 500 per daily shift with Sat. OT = 3,000 units per week up to 150,000 annual production 1-shift.

So Ranger will not out sell Tacoma because Toyota has 3 plants producing over 250,000 per year vs. Just 1 Ford plant split with up coming Bronco production.

MDarringer - 1/30/2019 7:26:36 PM

0 Boost

We have several in the pipeline that at fully optioned and they are sold for list price. Jed's Ranger is due any time now.

CANADIANCOMMENTS - 1/30/2019 10:35:07 PM

+3 Boost

Time will tell. The Toyota Tacoma did roughly 249,000 units in 2018. GM twins 160,000 or so combined. It will be interesting to see where this new Ford offering does in the marketplace.

MDarringer - 1/30/2019 11:13:46 PM

+1 Boost

The GM pickups are limited by production space.