Toyota Starts the Year In The RED - January Sales Drop 7.1%, Lexus Minus 2.8%

Toyota Motor North America  today reported January 2019 sales of 156,021 vehicles, a decrease of 6.6 percent from January 2018 on a volume basis. With the same number of selling days year over year, sales were down 6.6 percent on a daily selling rate (DSR) basis. 
 
Toyota division posted January sales of 138,601 units, down 7.1 percent on a volume and DSR basis.
 
Lexus posted January sales of 17,420 vehicles, down 2.8 percent on a volume and a DSR basis.
 
January 2019 Highlights  

• Corolla Hatchback sales up 6.2 percent; best-ever January
• 4Runner sales increased 6.9 percent; a best-ever January
• C-HR sales increased 4.0 percent; a best-ever January
• Tacoma up 0.8 percent; a best-ever January
• LS sales up 337.9 percent
• ES sales increased by 19.1 percent in January
• ESh increased by 82.6 percent
• RC sales up 62.7 percent
• RXh sales up 54.4 percent
• Lexus Hybrid sales up 84.6 percent

 
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

USNA1999 - 2/1/2019 12:08:57 PM

+3 Boost

4Runner sales keep increasing. I just rented one and they are awful. They drive terrible and they are outdated in every level. Crazy

cidflekken - 2/1/2019 5:37:21 PM

+2 Boost

I had a 1999 Pathfinder then went with a 2004 4Runner. The 4Runner was a mistake. In almost every way except engines, the Pathfinder was the (far) better SUV. I was beyond disappointed with the Toyota. Fast forward to today and I would imagine the same holds true, however in fairness, the 4Runner is still trying to be a truck and not a crossover.

CANADIANCOMMENTS - 2/1/2019 12:20:00 PM

+4 Boost

Yep. Crazy how they keep growing. Fine for me and the dog and the lads when we go out for a pub crawl, but a Highlander is so much smoother and has much nicer materials on the inside. I can't see any wife giving her vote for the 4Runner as the family hauler.