The Audi e-tron SUV Faces Delay Getting To Market In Europe — Womp Womp, Battery Issues

Bringing new electric cars to market is harder than it looks.

Audi's e-tron SUV was scheduled to go on sale in Europe by now, but its rollout in Europe has been delayed to next month, according to a report today from Automotive News Europe.

Back in October, Audi told the German newspaper Bild am Sonntag that it was working on "improvements in the interests of the buyer." Sources then told Bild that it had to do with battery software...

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SanJoseDriver - 2/10/2019 10:19:16 PM

0 Boost

Those Tesla competitors sure are taking their sweet time...

MDarringer - 2/11/2019 8:43:54 AM

+5 Boost

Yes because, unlike Tesla, they FINISH the engineering and prototyping BEFORE putting them on sale.

EVisNow - 2/11/2019 12:33:12 PM

+1 Boost

Only to find out that they are way behind the curve compared to Tesla. Time to go back to the drawing board ?

https://insideevs.com/porsche-audi-tesla-model-3-teardown/

SanJoseDriver - 2/14/2019 10:50:10 PM

+1 Boost

Um, no. A subcompact with 16 miles of electric range is not way ahead of an EV with 310 miles and much better performance and tech.

EVisNow - 2/11/2019 1:40:55 AM

-1 Boost

I was told Elon Musk uses his own calendar in releasing cars. It turned out more established automakers also follow his.

MDarringer - 2/11/2019 8:45:23 AM

+1 Boost

ALL manufacturers follow their own calendar. This isn't anything new.

ricks0me - 2/11/2019 6:03:58 AM

-1 Boost

Agree with EVisNow

hangtime010 - 2/11/2019 8:43:32 AM

+4 Boost

The article states that part of the delay is due to LG wanting to increase their price for the batteries and not a delay due Audi being able to deliver.
Think of it like a union saying they won't build the cars unless their requests (demands) are met.
I'm not sure who the responsible party is of the problem of the battery software, so I won't speculate on that one. Maybe it's Audi, maybe it's LG.
This is not the same scenario or issues Tesla had in their delivery/launch of their cars.